On the Chinese-translation of Trademarks from the Perspective of Functional Equivalence任务书
2021-12-14 22:04:36
1. 毕业设计(论文)的内容、要求、设计方案、规划等
内容:第一部分:介绍功能对等理论在商标翻译实践中的实际运用以及相关研究现状和发展趋势,同时,介绍本研究的目的、意义;第二部分:首先介绍功能对等理论;然后介绍商标的构造和基础功能;最后结合功能对等理论,根据商标翻译中存在的问题,提出商标翻译的策略。
第三部分:概况总结。
要求:要求论文论点明确,论据充分,有一定的新意和价值;层次分明,论述清晰;语言流畅,表达自然;书写符合规范,达到字数要求。
2. 参考文献(不低于12篇)
Cao, L. T. Trademark Translation from the Perspective of Functional Equivalence[D]. Zhengzhou University Press, 2015.Fan, X .H. Cultural Transfer in Trademark Translation[D]. Hebei Normal University Press, 2006.Li, Q. Y. Trademark translations are renamed on the basis of functional equivalence[D]. Hunan Normal University Press, 2006.Li,P. L. Trademark Translation Research from the Perspective of Functional Equivalence[D]. Lanzhou Jiaotong University Press, 2015.Ma, Y. L. On the Translation of Trademarks from the Perspective of Cultural Differences[D]. Shanghai International Studies University Press, 2007.Su,B. J. Study on Principles and Strategies of Translation of Foreign Brands from the Perspective of Functional Equivalence[D]. Shanghai Normal University Press, 2013.Wang, R. H. On the Translation Principle and Mechanism of Trademark Name[D]. Tsinghua University Press, 2005.Wang,N. H. On the Translation of Trademarks from the Perspective of Functional Equivalence[D]. Shanghai International Studies University Press,2010.Wu, X. M. On English Translation of Chinese Trademarks from the Perspective of Cultural Differences[D]. Chongqing University Press, 2008.Zhao, S. Trademark Translation Studies Guided by Functional Equivalence[D]. Shanghai International Studies University Press, 2010.Zhao, X. Multi-angle Study on Trademark Translation[D]. Northwest University Press, 2011.Zheng,C. On Translation of English and Chinese Trademarks from the Approach of Functional Equivalence[D]. Guangxi Normal University Press, 2006.董岩. 功能派译论视角下的商标翻译[J]. 陇东学院学报,2009(5) :66-68.文月娥,周小玲. 功能对等论与商标翻译[J]. 湘潭师范学院学报(社会科学版),2005,27(4) :100-102.谢浩琴,刘也玲,李娟. 功能翻译理论下的商标翻译[J]. 考试周刊, 2011(2) :47-48.杨丽妙,王晓燕. 我国商标翻译研究综述[J]. 绵阳师范学院学报,2010(6) :76-79.杨蔚,程谢. 论商标翻译的原则及方法[J]. 考试周刊,2011(23) :33-34.尹冬伟. 浅析尤金奈达的功能对等翻译理论基于商标翻译中文化等效处理的分析[J]. 考试周刊,2011(12) :48-48.张佑明. 商标翻译中译者的营销意识[J]. 中国科技翻译,2016,29(4) :26-28.朱耀先. 漫谈文化因素与商标翻译[J].河南大学学报(社会科学版), 2003,43(2) :121-124.朱益平,王靖涵. 国内近十年商标翻译研究综述[J].西北大学学报(哲学社会科学版), 2009,39(1) :143-147.