论文总字数：17545字

摘 要

作为一种新的网络商业形态，共享经济从概念的提出到发展火爆，也只有短短几年的时间，然而很多经济学家认为，共享经济对未来商业模式和经济会造成巨大的影响。共享的理念广泛传播，共享的创新探索也层出不穷，共享经济发源于美国，而中国却是那个将共享经济展现的最为完整的国家。在当代中国，共享经济的新型商业模式对我国经济的发展起到了促进作用，给人以便民、环保、节能的感受的同时，也适应了“创新、开放、共享”的发展理念，对建设网络强国以及构建信息化国家有着重要推动作用，也有利于我国更快地建设创新式国家。我国共享经济快速发展被人们广泛关注，共享经济由一开始的探索、创新到后面的盲目跟风造成恶性竞争，资源浪费等问题日益突出。2018年下半年，共享经济在发展过程中出现的问题，让人们直接对未来的共享经济的商业模式和创新方面有了新的思考和疑惑，也更深层次反映了公众对于政府治理创新的新期待。在此背景之下，笔者运用文献研究法对共享经济的研究现状进行了归纳整理，重点对共享经济的商业模式进行了阐述，并对共享经济面临的挑战和未来的发展前景进行了分析。同时结合摩拜单车进行了个案分析，根据上述分析，提出了摩拜单车应对挑战的对策和建议，希望该结论对共享经济在我国的发展有所助益。

关键词：共享经济；创新；商业模式

Analysis on Business Model And Innovation Prospect of Sharing Economy -- A Case Study of Mobybike

Abstract

As a new form of network business, sharing economy has only a few years to go from concept to boom. However, many economists believe that sharing economy will have a great impact on future business model and economy. The concept of sharing has been widely disseminated, and innovative exploration of sharing has emerged in endlessly. Shared economy originated in the United States, while China is the most complete country that will show the shared economy. In contemporary China, the new business model of shared economy has played a role in promoting the development of China's economy, giving people the feeling of being friendly to the people, environmental protection and energy conservation. It also adapts to the development concept of "innovation, openness and sharing". It plays an important role in promoting the construction of a strong network country and the conception of an information-based country, and also plays a driving force in the process of realizing an innovative country in China. Function. The rapid development of China's shared economy has attracted great attention, and this new economic model has triggered a national debate. Shared economy from the initial exploration, innovation to the blindly following the trend, resulting in vicious competition, waste of resources and other issues become the main content of the discussion. In the second half of 2018, the problems arising from the development of the shared economy have given people new thinking and doubts about the business model and innovation of the future shared economy, which also reflects the public's new expectations for the innovation of government governance. Under this background, the author summarizes the current research situation of the shared economy by using the method of literature research, focusing on the business model of the shared economy, as well as the challenges faced by the shared economy and the future development prospects. At the same time, a case study of Mobai bicycle is carried out with specific enterprises. Based on the above analysis, the countermeasures and suggestions for Mobai bicycle to cope with the challenges and innovate business model are put forward. I hope this conclusion will be helpful to the development of shared economy in China.

Key words: Sharing Economy;Innovation; Business model; Open

目 录

第一章 绪 论 1

1.1 研究背景 1

1.2 研究目的和意义 1

1.3 研究内容及方法 1

1.4论文框架 2

第二章 文献综述 3

第三章 共享经济在我国现阶段发展状况以及商业模式 5

3.1共享经济在我国现阶段发展状况 5

3.2共享经济的商业模式 6

第四章 共享经济的创新前景及面临的挑战 8

4.1共享经济的创新前景 8

4.1.1共享经济与人工智能 8

4.1.2共享经济与虚拟现实 8

4.1.3共享经济与大数据 9

4.2共享经济所面临的挑战 9

4.2.1监管机构及提供公共产品的行业眼中的黑与白 9

4.2.2如何避免同质化竞争 10

第五章 共享经济的个别案例：以摩拜为例 11

5.1摩拜单车的商业模式 11

5.2摩拜单车的创新应用价值 11

5.3摩拜单车所面临的挑战 12

5.3.1软件服务有待进一步优化 12

5.3.2乱停放现象严重难以治理 12

5.3.3 政府相关部门的配套监管政策未能及时跟进 12

5.4摩拜共享单车应对挑战策略分析 12

5.4.1 精确定位系统，拓展 APP 功能，提升软件服务 12

5.4.2充分利用电子围栏技术，约束用户停车行为 13

结 论 14

致 谢 15

参考文献 16

第一章 绪 论

1.1 研究背景

共享经济指的是充分利用移动互联网等现代的信息技术，以使用权分享为主要特征，集合大量分散化的资源，满足各种各样的需求和服务的经济活动的总和。最近几年，我国的共享经济发展速度越来越快，影响力也越来越大，相信大多数人都意想不到。

许多人对共享经济更是用“流行”“火爆”等字眼来形容。共享经济已经从一个概念性的词汇发展到甚至开始影响每个人的生活当中去了，共享经济正在开创一个新的时代，已经有很多消费者对共享产品产生了认可和依赖，也开始慢慢地思考共享背后的经济意义，怎么样利用共享理念实现资源使用效率的提升，提高社会资源配置和经济高效发展成为人们思考的核心问题。更引人关注的是，共享经济的发展在很大程度上依赖互联网的兴起和创新，是科技发展的产物，可以说共享经济是结合互联网技术的一种新的商业形态，必将对传统的商业模式产生重要的影响。

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