论文总字数：23305字

摘 要

随着经济社会快速发展，电商企业越来越体现出强大的市场需求，物流配送作为电商企业的重要活动，体现出强大的生命力。本文采用搜集文献法和案例分析法，对京东当前采用的物流模式的具体研究，针对其主要的物流模式即自营模式详细分析，根据其在物流配送流程方面存在的问题提出具体的优化措施，便于为研究其他企业的物流模式在竞争力方面提供参考。

通过对当前电商企业主要物流配送模式的分析，总结出目前电商企业普遍所采取的物流模式。当前电子商务企业主要有三种物流配送模式，即自营物流模式，第三方物流模式以及联盟物流模式。通过对当前国内电商企业的物流配送发展状况及配送模式的现状进行分析，指出了不同的电商企业适用于不同的物流配送模式，了解了各种配送模式的特点并且分析影响其配送模式选择的因素。在通过对京东商城物流配送模式的现状研究后发现，京东商城目前的物流配送模式可概括为：以自营物流模式和自营物流与第三方物流模式相结合为主，其他灵活物流模式为辅的一体化物流模式。在研究过程中发现，京东商城的自营物流模式存在一些比如投资大成本高，配送压力大等问题，接着探讨出现问题的因素，并从物流配送流程这个方面进行具体的研究分析，以W配送站目前的物流配送现状及问题为依据，从前期准备，人员选择，路径优化等方面提出具体优化措施，以提高自营物流模式在配送环节的效率与质量。

通过合理优化物流模式不仅能有效降低物流成本，提升整体物流水平，还能提高对物流企业的管理。物流企业在发展过程中选择科学合理的适合于自己的物流模式是提高企业核心竞争力的关键因素之一。

关键词：电商企业；物流模式；京东商城；自营物流

Research on Optimization of Self-operated Logistics Mode in Jingdong Mall

Abstract

With the development of economy, electric business enterprise are increasingly showing strong market demand. As an important activity of e-commerce enterprises, logistics and distribution show strong vitality. Based on the collected literature and case analysis, the specific study of current adoption of jingdong logistics mode, aiming at the main logistics mode in which the proprietary modes in detail, according to the problems in the logistics process to specific optimization measures are put forward, and easy for the research of other enterprise logistics mode to provide the reference in terms of competitiveness.

Through the analysis of the current main logistics distribution mode of e-commerce enterprises, the paper summarizes the current logistics mode adopted by e-commerce enterprises. Now, e-commerce enterprises mainly have three types of logistics distribution modes, namely, self-operated logistics mode, third-party logistics mode and alliance logistics mode. Through the current domestic e-commerce enterprises logistics distribution status and distribution mode of the status quo analysis, it is pointed out that different e-commerce enterprises are suitable for different logistics distribution modes, understand the characteristics of various distribution modes and analyze the impact of their distribution mode selection. the elements of. After studying the current situation of the logistics distribution model of Jingdong Mall, it is found that the current logistics distribution model can be summarized as follows: self-operated logistics mode and self-operated logistics and third-party logistics mode are combined, and other flexible logistics modes are supplemented. Integrated logistics model. During the research, it was found that Jingdong Mall"s self-operated logistics model has some problems such as high investment cost and high distribution pressure. Then it discusses the factors that have problems, and conducts specific research and analysis from the aspect of logistics distribution process. Based on the current situation and existing problems of logistics distribution, the station proposes specific optimization measures from the aspects of preliminary preparation, personnel selection and path optimization to improve the efficiency and quality of the self-operated logistics mode in the distribution process.

Reasonable optimization of logistics mode can not only effectively reduce logistics costs, improve the overall level of logistics, but also improve the management of logistics enterprises. It is one of the key factors to improve the core competitiveness of logistics enterprises to choose a scientific and reasonable logistics mode suitable for them in the development process.

Keywords: E-commerce company; Logistics mode; Jingdong Mall; Self-operated logistics

目 录

摘 要 I

Abstract II

第一章 绪 论 2

1.1 研究背景与研究问题 2

1.2 研究目的及意义 2

1.3 研究内容与方法 3

1.4 研究思路与框架 3

第二章 文献综述 4

2.1 定义 4

2.1.1 电子商务 4

2.1.2 物流及自营物流 4

2.2 理论基础 4

2.3 电商企业不同物流模式现状及比较分析 6

2.3.1 自营物流模式 6

2.3.2 第三方物流模式 7

2.3.3 联盟物流模式 8

第三章 京东商城自营物流模式现状和问题 9

3.1 京东商城自营物流模式现状 9

3.1.1 京东商城简介 9

3.1.2 京东商城主要物流配送模式分析 10

3.2 京东商城自营物流配送模式优劣势分析 14

3.2.1 优势 14

3.2.2 劣势 14

第四章 京东商城自营物流模式优化措施 16

4.1 自营物流模式存在问题因素分析 16

4.1.1 快速扩张引起压力 16

4.1.2 成本过高减少大量利润 16

4.1.4 服务质量低下影响客户体验 17

4.2 京东商城自营物流模式物流配送优化建议 18

4.2.1 京东自营物流现有配送流程分析 18

4.2.2 京东自营物流现有配送流程优化分析 20

第五章 结论和展望 22

致 谢 23

参考文献（References） 24

第一章 绪 论

1.1 研究背景与研究问题

经济社会发展迅速，互联网技术日新月异，加入电子商务的企业越来越多。快速发展的电子商务行业不仅需要安全高效地物流配送服务来满足客户体验，还需要合适的价格以及优质的服务来提升整体服务质量。下表中的数据来自中国物流与采购联合会，根据数据可以发现从2008年到2014年，我国社会的物流总额持续增长且年均增长率达到15%，物流业现已在国民经济中占据重要地位。

图1.1 2008年—2014年我国社会物流总额

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