论文总字数：19459字

摘 要

本论文基于近年来海外保健品代购市场的迅猛发展，对我国该市场产生了举足轻重的影响的经济现状，对海外代购行为进行研究，进而分析海外保健品代购对我国市场的具体影响，从而探究今后我国保健品市场的健康发展道路。

在本论文中，首先以海外代购市场为切入点，研究海外代购发展现状和运营机制、兴起的原因、自身特点以及我国保健品市场的发展现状，并且着重分析了保健品的海外代购。可以看出，近几年来海外代购的市场规模与日俱增，发展速度是非常快的，保健品行业更是如此。这种现象的产生与海外代购行为本身和我国保健品行业发展中出现的问题是紧密联系的。接着，本论文根据海外保健品代购市场的现状，具体研究了它对国内保健品市场的影响。通过分析，我国市场受到的影响是双面的，一方面为国内市场创造了有利条件，但也同时带来一些不利因素。最后，对我国保健品市场提出了几条可行性建议。通过全文的分析表明，海外代购方式对国内保健品市场是一把双刃剑，既是机会也是挑战，我们应充分利用它带来的积极影响，才能更好促进我国该市场的持久发展。

关键词：海外代购；保健品；影响；发展建议

Research on the Impact of Overseas Purchasing Health Products on the Domestic Market

Abstract

In this paper, based on the rapid development in recent years, overseas health care purchasing market, the market for our economic situation had a significant impact on the purchasing behavior of overseas study, and then analyze the specific impact on China"s overseas purchasing health care products market, which explore the healthy development of the future path of health care products market.

In this paper, first as a starting point to overseas purchasing market research reasons for the rise of overseas purchasing, its own characteristics, development status and operational mechanisms, and the current development of health care products market, and analyzes the health products overseas purchasing. As can be seen, the growing size of the market in recent years, overseas purchasing, the development speed is very fast, especially in the health care industry. Itself and the development of health products industry problems occurring in our country and overseas purchasing behavior of this phenomenon is closely linked. Then, the paper according to the status of overseas health care purchasing market, specifically to study the impact on domestic health care market. Through analysis, the impact on China"s market is double-sided, on the one hand for the domestic market has created favorable conditions, but also bring some negative factors. Finally, our health care market presents several feasible suggestions. By analyzing the full text of the show, the way overseas purchasing health products on the domestic market is a double-edged sword, both opportunities and challenges, we should make full use of the positive impact it brings, in order to better promote the sustainable development of the market.

Keywords: Overseas Purchasing; Health Products; Influences; Development advice

目 录

摘 要 I

Abstract II

第一章 绪 论 1

1.1 研究背景 1

1.2 研究意义 1

1.3 研究的思路及内容 1

1.4 论文框架 1

第二章 文献综述 3

第三章 我国海外代购市场的发展现状 5

3.1 海外代购的发展现状及运营模式 5

3.1.1 发展现状 5

3.1.2 运营模式分析 5

3.2 海外代购兴起的原因 6

3.2.1 海外市场的价格及质量优势 6

3.2.2 人员流动频繁方便代购 6

3.2.3 我国电子商务的迅猛发展 7

3.2.4 人民币持续稳定的升值 8

3.3 海外代购的特点 8

3.3.1 简化购买流程 8

3.3.2 商品服务定制化 8

3.3.2 满足购买群体的特殊性 9

第四章 海外代购对我国保健品市场的影响 10

4.1 我国保健品市场的现状 10

4.2 积极影响 10

4.2.1 促进国际保健品市场的资源整合 10

4.2.2 完善国内贸易市场的内容 11

4.2.3 优化行业市场结构 11

4.2.4 推动国内企业的优化改革 11

4.2.5 丰富保健品的多样性 12

4.3 消极影响 12

4.3.1 加大政府的监管难度 12

4.3.2 增加海关查验工作量 12

4.3.3 冲击国内保健品产业 12

4.3.4 消费者权益难以保障 13

第五章 对我国保健品市场发展的建议 14

5.1 宏观方面 14

5.1.1 完善保健品行业的相关政策法规 14

5.1.2 加大对违规保健品企业的惩处力度 14

5.2 微观方面 14

5.2.1 确定细分市场和商品合理价格 14

5.2.2 更新产品理念，创新经营手段 14

5.2.3 引导消费者树立正确的消费观 15

5.2.4 发挥民族优势开拓国际市场 15

结 论 16

致 谢 17

参考文献（References） 18

第一章 绪 论

1.1 研究背景

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