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毕业论文网 > 任务书 > 文学教育类 > 英语 > 正文

英文广告中的性别话语建构探析 Analysis of gender discourse construction in English advertisements任务书

 2020-02-18 15:18:56  

1. 毕业设计(论文)主要内容:

With women images applied more and more to different kinds of English advertisements, it becomes more critical to analyze the gender discourses and their underlying discourse rights and identities of women. This paper mainly focuses on the construction of gender discourse in English advertisements. The paper is going to investigate how the gender discourse in English advertisements represents ideas about femininity in English context as well as the sexist ideology implicit in discourse from various aspects, thus helps to eliminate the opposition and hierarchical order of gender, and promote the construction of more inclusive gender discourse.

2. 毕业设计(论文)主要任务及要求

1. search various resources to identify the topic for the paper.

2. collect data and materials for the paper and write the paper on schedule.

3. the paper should give an elaborate and exhaustive research on the given topic with independent work.

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3. 毕业设计(论文)完成任务的计划与安排

before 1st january : settlement of the title

before 1st march: submission of the outline

before 15th april : submission of the first draft

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4. 主要参考文献

[1] askehave, i amp; zethsen, k. k. gendered constructions of leadership in danish job advertisements [j]. gender, work amp; organization. 2014, 21(6): 531-545.

[2] parsons, a amp; reichl, a amp; pedersen, c. gendered ableism: media representations and gender role beliefs' effect on perceptions of disability and sexuality [j]. sexuality amp; disability. 2017, 35(2): 207-225.

[3] seung,y.y amp; eun-a, p amp; mingjung, s. cosmetics advertisements in women’s magazines: a cross-cultural analysis of china and korea [j]. social behavior amp; personality: an international journal. 2015, 43(4): 685-704.

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