论文总字数：20325字

摘 要

弹幕视频网站作为视频分享网站的后起之秀，近年来愈发为主流媒体所关注。哔哩哔哩作为目前国内最大的弹幕视频网站之一，也是作为年轻一代人高度聚集的文化交流社区。哔哩哔哩的月活量已经超过了2.02个亿，但是每年的亏损都较为严重，这种比较矛盾的状况也逐渐成为大家对于哔哩哔哩高用户量低收入的问题思考。本文主要从各个数据网站以及微信公众号搜集到的关于B站的各项经营数据进行其盈利的状况以及其整体的盈利模式分析，分析找到其中存在的问题，并提出一些可行性建议。

绪论部分首先阐述了本文的研究背景以及研究目的和意义，以及对于参考文献的文献综述，本文所研究的内容以及运用的研究方法与论文的整体大框架。第二章叙述了本文所运用到基本方法理论基础以及各相关词汇的概念。第三章叙述了大环境下弹幕视频网站的整体盈利现状，介绍了大环境下一般弹幕视频网站的盈利模式以及目前所存在的一些问题。在第四章介绍了本文研究对象哔哩哔哩的盈利模式现状以及目前其所存在的一些问题。并在最后第五章根据文章前面现状的分析提出可行性建议。



关键词：哔哩哔哩；弹幕视频网；盈利模式

Research on profit model of bilibili barrage video network

Abstract

As a rising star of video sharing websites, bullet screen video websites have attracted more and more attention from mainstream media in recent years. bilibili, as the largest live video website in China, has more than 100 million monthly active users, but it still loses money year after year. The contradictory situation has become a problem for people to think deeply. This paper mainly analyzes the profit status and profit model of B station, puts forward the problems existing in profit model, and puts forward suggestions.

The introduction first describes the research background, purpose and significance of this paper, and then combs and summarizes the concept of bullet screen and bullet video as well as relevant academic literature. This paper summarizes the research status of domestic and foreign bullet screen video websites and the research status of profit model of video websites. The second chapter briefly introduces the research object of this paper - bilibili bullet screen video website. The third chapter researches and narrates the development of domestic and foreign bullet screen video website. The fourth chapter studies the different profit methods and profit points of domestic and foreign bullet screen video websites. Thus summed up the bullet screen video website has the user resource type and group economy type of these two types of profit models. The fifth chapter takes Haili Haili bullet screen video network as the research object, collates its development and commercialization process, summarizes its existing profit model, and makes a brief analysis of its operation data using case analysis and data analysis, and explains its existing problems. The sixth chapter has carried on the development analysis to the research object of this paper to get the enlightenment and put forward some feasible suggestions.

Keywords: bilibili; Profit model; Barrage video website

目 录

摘 要 1

Abstract 2

第一章 绪论 5

1.1 研究背景及意义 5

1.2 文献综述 6

1.2.1 国内外研究现状 6

1.2.2 哔哩哔哩弹幕视频网盈利模式 6

1.2.3 哔哩哔哩目前存在的问题 7

1.3 研究内容及方法 7

1.4 论文框架 7

第二章 概述及理论基础 9

2.1 盈利模式概述 9

2.2 弹幕视频网站概述 9

2.3 文献分析与案例分析理论基础 9

2.3.1 文献分析法 9

2.3.2 案例分析法 9

第三章 弹幕视频网站盈利模式现状及问题 11

3.1 弹幕视频网站发展现状 11

3.1.1 弹幕视频网站特点 11

3.1.2 弹幕视频网站盈利模式现状 11

3.2 弹幕视频网站目前存在的问题 12

剩余内容已隐藏，请支付后下载全文，论文总字数：20325字