附录B 外文原文

2020 International Conference on Social and Human Sciences (ICSHS2020)

The Development and Protection of Rural Folk

Culture Tourism Resources

Chunhong Jiang^1,a Mingyue Hua^2,b, Guanghao Ren^3,c and Xinjun Ma^2,d

1Department of Business Administration, Jilin Engineering Normal University, Changchun, Jilin, China Department of Management, Sehan University, Dangjin, Chungcheongnam-do, Korea

2 Department of Business Administration, Jilin Engineering Normal University, Changchun, Jilin, China

3Department of Management, Sehan University, Dangjin, Chungcheongnam-do, Korea

a chunhong_jiang@126.com ^b mingyue_Hua@163.com, ^c deoitw@163.com, ^d xinjun_ma@126.com

Abstract

With the rapid development of rural tourism in recent years, it is inevitable that the homogenization of tourism products and the destruction of the original ecological resources in rural areas appear. It is an important prerequisite for the further healthy development of rural tourism to excavate the tourism resources of rural folk culture in depth and make rational development and utilization. Based on this, this paper mainly analyses the composition and characteristics of rural folk culture tourism resources, and how to develop and protect rural tourism in the process of development, in order to better promote the development of rural economy.

Keywords: Rural Tourism; Folk Culture Tourism Resources; Resource Development; Resource Protection

1. Introduction

With the implementation of the strategy of rural revitalization, the development of rural tourism in China has maintained a good state of sustainable development in recent years. At the same time, due to the pressure of life and work, people pay more and more attention to leisure and health tourism, urban residents become the main force of rural tourism. According to the statistics of China Business Industry Research Institute, the income of leisure agriculture and rural tourism in China was 240 billion yuan in 2012 and more than 800 billion yuan in 2018. It is estimated that by 2022, the income of rural tourism will be nearly 1180 billion yuan. Relying on the superior natural environment and profound cultural heritage of rural tourism, tourism resources integrating rural folk culture are particularly favored. Therefore, under the strategic background of rural revitalization, it is of great practical significance to study and analyze rural folk culture tourism and explore the way of rural revitalization, so as to meet the increasing tourism demand of tourists and promote the development of rural economy.

2. Tourism Resources and Characteristics of Rural Folk Culture

Rural folk culture tourism is a new mode of rural industry development which integrates rural folk culture and tourism industry. Rural folk culture tourism resources belong to rural culture tourism resources. Rural cultural tourism resources have the commonness of tourism resources and cultural resources. Only those with local cultural characteristics, attracted by tourists and exploitable for tourism can be called rural cultural tourism resources. The use of rural folk culture resources can develop high value-added rural tourism products, help to create a new rural economic growth point, and promote the industrialization of rural tourism.

Rural folk culture tourism resources have the following characteristics.

2.1 Uniqueness

Rural folk culture tourism resources include clothing, food, houses, festivals, rituals, etc. On the one hand, the resources and activities based on these folk culture reflect the authenticity of rural life, the tradition and fashion of rural culture, but also reflect its uniqueness, avoiding the homogenization development of rural tourism.

2.2 Regionalism

China is vast in territory and rich in tourism resources. Different regions have cultivated distinctive local customs. In the communication and exchange of culture, folk culture is rooted in the original soil and becomes one of the most attractive tourism resources in the development of rural tourism.

2.3 Mystique

A lot of folk culture with a long history has certain mystery, and has developed into a fixed ceremony, activity, etc., which has become a kind of living inheritance with complete form and rich connotation. These mysterious folk cultural tourism resources arouse the curiosity of tourism consumers and promote the development of rural tourism

3. Types of Rural Folk Culture Tourism Resources

According to the characteristics of rural folk culture tourism resources, rural folk culture tourism resources can be divided into the following categories.

3.1 Clothing and Food

Clothing folk custom can reflect the natural environment, economic conditions, cultural accomplishment and aesthetic concept of a region and a nation. In order to adapt to the living environment and production life, different ethnic groups have formed their own unique clothing and food culture in different historical periods, and combined with aesthetics, etiquette, taboo, etc. Therefore, in different festivals, special weddings and funerals and other activities, a custom system has been formed. Through observation, participation and experience, rural tourists can deeply understand the form and con

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