论文总字数：28242字

摘 要

共享经济已成为新时代中国社会的新兴产业，有着蓬勃的生命发展力，正摇旗呐喊、扶摇直上。迅速的发展得到了政府和社会的大力支持和鼓励。在技术创新应用，培育经济发展新动能，以及促进就业方面发挥了不可低估的作用，但也存在一些漏洞，需防微杜渐，进行预判，规避风险。比如近年来，作为共享经济核心代表的“滴滴出行”和“共享单车”频频出现舆情，已严重影响了社会秩序、违反了法律法规。人们开始关注并质疑：共享经济的存在合理性及其价值取向？从“滴滴出行”及“共享单车”两大共享经济形态的核心产业为研究对象，进行分析。一致认为：共享经济模式下产生的负面舆情，对社会秩序稳定带来了负面影响。通过对案例深入浅出的识别、细致入微地分析，进行有效的管控，相应地得出了应对措施。首先是对舆情风险进行监测预警，其次是分析研判、趋势走向动态。然后是处置策略，从而进行实践、总结论证。对导控的舆情，进行事后周密分析，查漏补缺、天衣无缝。分析所得共享经济下舆情风险的成因有法律监管不到之处，滞后缺位。共享经济的本质特性——内在诱因、企业平台的责任缺失以及政府监管力度不足。由于舆情风险对共享经济、经济主体和社会秩序稳定会产生负面干扰，因此必须采取管控来避免或减少舆情。经过风险研究得到以下的防控措施：一是健全部门立法创新监管机制，加强企业内控提升优质服务质量；二是强化网络预警完善运营模式，争取政府监督机制管控到位。尽管舆情风险，可能一时无法根除，但对风险点进行一定的预防防止，能使共享经济更好地发展，服务于社会；运作体系更加稳定有序，从而生活水平幸福安康。结合习总“创新、协调、绿色、开放、共享”的理念，让我们荡起爱的双桨，和谐融资一道，共创美好未来！

关键词：共享经济；滴滴出行；共享单车；舆情风险管控

Abstract

The sharing economy has become a new industry in the Chinese society in the new era, with vigorous vitality and vitality. It has played a role that cannot be underestimated in the application of technological innovation, cultivating new kinetic energy for economic development, and promoting employment, but there are also some loopholes, which need to be avoided and prejudged to avoid risks. For example, in recent years, "Didi Travel" and "Bicycle Sharing", which are the core representatives of the sharing economy, have frequently seen public opinion, which has seriously affected social order and violated laws and regulations.The core industries of the two sharing economy forms, "Didi Travel" and "Bicycle Sharing", are analyzed as research objects. It is unanimously believed that the negative public opinion generated under the sharing economy model has a negative impact on the stability of social order. Through the simple identification of the case, detailed analysis, and effective management and control, the corresponding countermeasures were drawn. Then comes the disposal strategy, so as to carry out practice and general conclusion. Carry out careful analysis of the public opinion of the guidance and control afterwards to check for vacancies and make them seamless. The causes of public opinion risk under the analysis of the sharing economy obtained are due to the lack of legal supervision and lagging behind. The essential characteristics of the sharing economy-internal incentives, lack of corporate platform responsibilities and insufficient government supervision. Because public opinion risks can negatively interfere with the sharing economy, economic subjects, and the stability of social order, it is necessary to take control to avoid or reduce public opinion. The following prevention and control measures have been obtained through risk research: First, improve all legislative innovation regulatory mechanisms, strengthen enterprise internal control to improve quality service quality; second, strengthen network early warning and improve the operation model, and strive for the management and control of the government supervision mechanism. Although public opinion risks may not be eradicated for a while, certain prevention and prevention of risk points can enable the sharing economy to develop better and serve the society; the operating system is more stable and orderly, and the living standard is happy and healthy. Combined with President Xi's concept of "innovation, coordination, green, openness, and sharing", let us sway the sculls of love, work together in harmony in financing, and create a better future together!

Key Words：Sharing economy；Didi travel；bike sharing；public opinion risk control

目 录

1 引言 1

1.1 研究背景 1

1.2 研究意义 1

（一） 理论意义 1

（二） 现实意义 2

1.3 国内外研究现状 2

1.3.1 国内研究现状 2

（一） 共享经济的运作机制以及特点 2

（二） 共享经济带来的相关舆情风险问题研究 3

（三） 关于舆情风险防控的研究 4

1.3.2 国外研究现状 4

（一） 关于共享经济的特点研究 5

（二） 关于共享经济下产生的相关问题研究 5

（三） 关于舆情风险防控的研究 6

1.3.3 简要评述 6

（一） 研究视角缺乏全面性 8

（二） 研究方法缺乏实证性 8

（三） 研究内容缺乏针对性 8

1.4 研究内容与方法 8

1.4.1 研究内容 8

1.4.2 研究方法 9

（一） 跨学科研究法 9

（二） 文献研究法 9

（三） 案例分析法 9

（四） 描述性研究法 9

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