论文总字数：15623字

摘 要

创新对一个企业而言，是一个机遇也是一个挑战。而创新对后发型的企业而言，就更加的重要。创新包括很多方面的内容，合适的创新模式可以促进企业的发展，让企业更具有竞争力。所以，企业根据自身需求，选择合适的创新模式将是企业面临的一个重要的挑战。本文将以比亚迪为例，研究后发型企业的创新模式。本文将从比亚迪汽车的发展历程入手，分析指出比亚迪在新能源汽车领域的发展，了解比亚迪汽车是怎样在探索中不断创新，以及比亚迪在进行企业创新时所失败的原因。通过查阅书籍、网上搜集阅览文献资料，对文献资料进行深入解读，分析。论文将采用SWOT分析法，分析与实例相结合，获取较为精确的实例数据，运用理论知识，对比亚迪公司的垂直整合创新以及集成创新做出详细的研究，分析其创新模式，为后发型企业的创新发展提供参考。

关键词：比亚迪 新能源汽车 SWOT分析 垂直整合 集成创新

Research on innovation model of post - Style Enterprises

-- Taking BYD as an example

Abstract

Innovation for an enterprise is an opportunity but also a challenge. And innovative enterprises of the hair, it is more important. Innovation includes many aspects, the suitable innovation mode can promote enterprise development, so that enterprises more competitive. So, the root enterprises according to their own needs, suitable innovation mode will be the enterprise faces an important challenge. This paper will BYD, for example, study type enterprise innovation model. This paper starts from the development process of BYD Auto. According to the analysis BYD's development in the field of new energy vehicles, understand how in the exploration of continuous innovation, and BYD BYD Auto In enterprise innovation the failure reason. Through the consult books, online collection reading literature, in-depth interpretation of literature, analysis. This paper will use the SWOT analysis method, analysis and examples of a combination, to obtain more accurate instance data, by applying the theory of knowledge, of BYD Company vertical integration and innovation, integration innovation to make detailed study. Analysis the innovation mode, for type enterprise innovation and development to provide reference.

Key words: BYD；new energy vehicles； SWOT analysis；vertical integration, integrated innovation

目录

摘 要............................................................I

Abstract ........................................................II

第一章 绪论......................................................1

1.1研究背景...................................................1

1.2文献综述...................................................2

1.3本文内容及研究方法.........................................3

第二章 比亚迪公司SWOT分析概况...............................4

2.1优势.......................................................4

2.2劣势.......................................................5

2.3机会.......................................................5

2.4威胁.......................................................6

2.5结论.......................................................6

第三章 垂直整合的供应链网络转型..............................7

3.1何谓“垂直整合”？.........................................7

3.1.1垂直整合的定义.........................................7

3.1.2垂直整合的优势.........................................7

3.2比亚迪供应链网络的转型.....................................8

3.2.1比亚迪垂直整合的成功之处...............................8

3.2.2比亚迪垂直整合战略将会面临的问题.......................8

第四章 集成创新.................................................9

4.1集成创新的定义.............................................9

4.2.集成创新的特点.............................................9

4.3比亚迪的集成创新模式.......................................10

4.3.1技术集成...............................................11

4.3.2战略集成...............................................12

4.3.3市场集成...............................................13

结 语............................................................15

参考文献.........................................................16

致 谢............................................................18

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