论文总字数：16405字

摘 要

：泰州里下河地区的旅游开发对推动泰州经济发展至关重要。泰州里下河地区自然、人文旅游资源丰富，开发具有一定的美学价值、科学价值、历史文化价值和经济价值。但是现有的开发存在旅游总体形象定位模糊，旅游标志不够明显；旅游季节性较强，旅游产品开发较为单一；产业规模小，配套服务设施不齐全等问题。针对这些问题,必需采取定位总体旅游形象，重视旅游标志；开发多重旅游产品，摆脱季节性的困扰；加强宣传力度，多种宣传方式结合；完善配套服务设施和基础设施建设等措施，以推动泰州里下河地区旅游深度开发。

关键词：泰州里下河，旅游开发，旅游资源

Abstract：Lixia river area"s tourism development has played a very important role for advancing economic development in Taizhou.it has had a certain aesthetic value;scientific value;historical cultural value and economic value because of its innate landscape and rich tourist resources.The existing exploitation has so much issues such as the fuzzy tourism pan-image positioning;inconspicuous tourist symbol;prominent tourist seasonality;relatively single of tourism product development;the small size industry and imperfect auxiliary service facilities and so on .In regard to these problems.We must take effective countermeasures just like reborn position overall tourist image;emphasis on tourist signs;open up multiple tourist products;get rid of seasonal problems;strengthen advertisement power;combine a variety of publicizing;complete infrastructural construction and service facilities to promote in-depth development of tourism in Taizhou Lixiahe area .

Keywords：Taizhou Lixiahe,Tourism development,Tourist resources

目 录

1引言······································································4

2 泰州里下河地区主要旅游资源············································4

2.1 自然旅游资源··························································4

2.2 人文旅游资源··························································5

3 泰州里下河地区旅游资源开发的价值·····································5

3.1 美学价值······························································5

3.2 科学价值······························································6

3.3 历史文化价值··························································6

3.4 经济价值······························································6

4 泰州里下河地区旅游开发现状············································7

4.1 旅游资源开发现状·····················································7

4.2 客源市场开发现状·····················································9

5 泰州里下河地区旅游开发中存在的问题·································10

5.1 旅游总体形象定位模糊，旅游标志不够明显··························10

5.2 季节性较强，旅游产品开发较为单一·································10

5.3 宣传形式单一·························································10

5.4 客源市场相对集中····················································11

5.5 基础设施配套不够完善···············································11

6 泰州里下河地区旅游开发对策···········································12

6.1 定位总体旅游形象，重视旅游标志····································12

6.2 开发多重旅游产品，摆脱季节性的困扰·······························13

6.3 加强宣传力度，多种宣传方式结合····································14

6.4 加强基础设施建设，优化旅游产品结构·······························14

6.5 开辟多条旅游路线，亲近客源人群····································15

结束语····································································17

参考文献··································································18

致谢·······································································19

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