1. 毕业设计（论文）主要内容：

1.梳理自我关注对消费行为影响的文献；
2.构建自我关注、情绪和消费决策的测量量表，设计实验并招募志愿者进行实验；
3.对实验数据进行分析，得出结论；
4.基于以上研究发现，撰写结论与启示和营销建议。

2. 毕业设计（论文）主要任务及要求

（1）查阅不少于15篇的相关文献，其中英文资料不少于3篇，近3年以来的期刊不少于10篇，按进度完成开题报告，论文提纲和答辩提纲。

（2）论文字数在12000字以上，严格按论文写作进度计划与毕业论文写作规范，独立完成学位论文写作。

（3）资料翔实、数据可靠、理论联系实际，观点明确，论证合乎逻辑。

3. 毕业设计（论文）完成任务的计划与安排

（1）2018年12月20日前：师生进一步明确论文选题，完成任务书工作。

（2）2019年1月5日前：学生提交开题报告初稿给指导老师。

（3）2019年1月5日～10日：学生根据导师意见修改开题报告。

4. 主要参考文献

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[2] weiss, l. and g.v. johar, products as self-evaluation standards: when owned and unowned products have opposite effects on self-judgment. journal of consumer research, 2016. 42(6): p. 915-930.
[3] hong, j. and h.h. chang, “i” follow my heart and “we” rely on reasons: the impact of self-construal on reliance on feelings versus reasons in decision making. journal of consumer research, 2015. 41(6): p. 1392-1411.
[4] barasch, a. and j. berger, broadcasting and narrowcasting: how audience size affects what people share. journal of marketing research, 2014. 51(3
): p. 286-299.
[5] hung, i.w. and r.s. wyer, effects of self-relevant perspective-taking on the impact of persuasive appeals. personality and social psychology bulletin, 2013. 40(3): p. 402-414.
[6] chang, h.h. and m. tuan pham, affect as a decision-making system of the present. journal of consumer research, 2013. 40(1): p. 42-63.
[7] hung, i.w. and a. mukhopadhyay, lenses of the heart: how actors’ and observers’ perspectives influence emotional experiences. journal of consumer research, 2012. 38(6): p. 1103-1115.
[8] hung, i.w. and r.s. wyer, shaping consumer imaginations: the role of self-focused attention in product evaluations. journal of marketing research, 2011. 48(2
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[9] michel tuan pham, c.g.d.r. and j.a. stuart, shaping customer satisfaction through self- awareness cues. journal of marketing research, 2010. 47(5): p. 920-932.
[10] hung, i. and s.w.j. robert, the role of affect, music and self-awareness in consumer information processing. advances in consumer research, 2009. 36: p. 1017-1018.
[11] goukens, c., s. dewitte and l. warlop, me, myself, and my choices: the influence of private self-awareness on choice. journal of marketing research, 2009. 46(5): p. 682-692.
[12] snow, c., t. shelley duval and p. silvia, when the self stands out: figure?-?ground effects on self-focused attention. self and identity, 2004. 3(4): p. 355-363.
[13] silvia, p.j. and a.e. abele, can positive affect induce self-focused attention? methodological and measurement issues. cognition and emotion, 2002. 16(6): p. 845-853.
[14] silvia, p.j. and g.h.e. gendolla, on introspection and self-perception: does self-focused attention enable accurate self-knowledge? review of general psychology, 2001. 5(3): p. 241-269.
[15] dhar, r. and k. wertenbroch, consumer choice between hedonic and utilitarian goods. journal of marketing research, 2000. 37(1): p. 60-71.
[16] gould, s.j., assessing self-concept discrepancy iexcl;n consumer behavior: the joint effect of private self- consciousness and self-monitoring. advances in consumer research, 1993. 20(1): p. 419-424.
[17] gould, s.j. and b. barak, public self-consciousness and consumption behavior. the journal of social psychology, 1988. 128(3): p. 393-400.
[18] pyszczynski, t., k. holt and j. greenberg, depression, self-focused attention, and expectancies for positive and negative future life events for self and others. j pers soc psychol, 1987. 52(5): p. 994-1001.
[19] hormuth, s.e., self-awareness and drive theory: comparing internal standards and dominant responses. european journal of social psychology, 1982. 12(1): p. 31-45.
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