SSH, 2020, Volume 11

http://paper.ieti.net/ssh/index.html

DOI: http://dx.doi.org/10.6896/IETITSSH.202012_11.0007

INTERNET CATERING STATUS, PROBLEMS AND COUNTERMEASURES ANALYSIS

Fei Qian, Gao Gongbu

Yangzhou University, Yangzhou, Jiangsu

Keywords: Internet , catering; solutions

Abstract: With the development and popularization of Internet technology, 'Internet ' as a new

economic form has brought huge transformation opportunities for the catering industry. On the basis

of previous studies, this article analyzes the development status and existing problems of the Internet

catering industry, and proposes targeted development suggestions, with a view to promoting the

sustainable and stable development of my countrys catering industry in the Internet new era.

1 RESEARCH BACKGROUND

In my country, the catering industry has always been an industry with a large market but a relatively

conservative operating model. With the development of Internet technology and the continuous

development of consumer demand for diversification, convenience and individualization, the effective

combination of the Internet and the catering industry. It has development potential that cannot be

underestimated. Internet catering refers to the use of various information tools on the Internet by

catering companies to optimize their own management models, improve business efficiency, and

improve services to consumers.

Since the government proposed the 'Internet ' strategy during the two sessions in 2015, 'Internet

' has penetrated into all walks of life, and new models such as 'Internet finance' and 'Internet

healthcare' have emerged. With the continuous promotion of the concept of 'Internet ', the traditional

catering industry has also conformed to the trend of the times, constantly innovating and upgrading,

and its structure has undergone tremendous changes, gradually transforming to 'Internet catering'.

According to statistics from the National Bureau of Statistics, my countrys catering revenue exceeded

4.6 trillion yuan in 2019, a year-on-year increase of 9.4%. Analysys big data analysis released the

'China Catering Supermarket Digital Practice Insight 2020', which shows that the scale of Internet

catering take-out transactions in 2019 exceeded 727.4 billion yuan, and the number of small and

medium-sized merchants in third- and fourth-tier cities accessing Ele.mes digital services doubled

Times. In addition, the number of supermarket convenience-quality merchants and fresh takeaway-

quality merchants online Ele.me maintained a year-on-year growth rate of over 130%. It can be seen

that with the help of the current Internet , my countrys catering industry is developing rapidly.

However, because Internet catering is still in the development stage, there are still many problems

in its operation, and the business model is still being explored. Many catering companies have emerged

in the industry under the cloak of the Internet, but they are not long-term. Therefore, based on the

current development status of Internet catering in my country, this article analyzes the problems that

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SSH, 2020, Volume 11

http://paper.ieti.net/ssh/index.html

DOI: http://dx.doi.org/10.6896/IETITSSH.202012_11.0007

hinder its development, and proposes solutions based on this, providing a reference for the

transformation and upgrading of traditional catering.

2 OVERVIEW OF DOMESTIC AND FOREIGN RESEARCH ON INTERNET CATERING

2.1 Related research abroad

The catering industry in the United States and the Internet are both very developed, especially the food

delivery industry. Due to the habits of foreign consumers, the food delivery industry is developed.

However, the United States and other Western countries rarely mention the concept of Internet catering.

John Flower first proposed the Internet economy, which refers to a new economic model of online

shopping for consumers and commercial transactions with enterprises through the application of

servers in the open international Internet environment. Krishan S. Anand and Ravi Aron (2003) put

forward the concept of 'Group Buying on the Web', and studied the price mechanism of online group

buying under the B2B and B2C model and its impact on profits. Robert J. Kauffman (2010) discussed

the influence of the number of users on peoples group buying behavior.

Andrew Mason founded the worldrsquo;s largest group buying website GroupOn in 2008. Its platform

relies on offline integration capabilities to provide users with online group buying services. Its business

covers restaurants, hotels, beauty, fitness and other life areas; Grubwithus is an American restaurant

social network website , Supports online seat reservation, meal vouchers and other services, and has

strong social attributes; in the restaurant review model, Zagat, the worldrsquo;s earliest review platform and

the largest review website in the United States, Yelp, are currently in business Expand from restaurants

to more consumer areas. It can be seen that although there is a lack of research on Internet catering

systems abroad, Internet catering has penetrated into their lives, and its practical results are relatively

rich and mature.

2.2 Domestic related research

Although Chinese catering industry has made great progress before 2016, it is basically some

large Chinese food companies that have established hundreds of chain stores with demographic

dividends. However, because ordering, cashiers, CRM, and ERP cannot be fully integrated, the entire

industry has information The degree of che

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