论文总字数：23752字

摘 要

物联网作为全球信息产业的新兴力量，是信息时代的重要发展阶段。物联网技术的应用，使得产品和服务的生产模式发生改变.在中国，政府对农业物联网高度关注，智能农业物联网技术会如何影响消费者决策，成为企业关心的热点问题。

本文综合运用理论和实证方法，从智能农业物联网的角度探讨对消费者决策行为的影响因素，基于研究结论，对智能农业物联网企业提出营销策略和建议。

本文的研究内容是：

第一章是绪论。本章首先对研究背景及研究意义进行阐述。然后接着分析本文的研究内容、方法和框架。

第二章是文献综述。本章将参考文献进行系统分类归纳整理，分析国内外学者的研究动态，提出自己要研究的问题。

第三章是介绍智物联网国内现状。本章先介绍物联网的定义，包括体系结构、设备。分析了目前我国智能物联网发展的现状，从技术、成本费用、经营模式方面提出智能农业物联网存在的问题。

第四章运用统计调查对智能农业物联网对消费者决策产生的影响因素进行分析。本章首先介绍调查目的，接着是问卷设计、选择对象、问卷发放、问卷回收、数据统计分析。统计分析结果表明消费者对产品的价格最为关心，其他依次为质量安全、渠道、品牌、销售手段。

第五章是智能物联网的营销对策与建议。本章首先介绍了五个营销策略：产品、价格、渠道、品牌、促销。

第六章是总结与展望。

关键词：智能物联网 农业 消费者决策行为

Research on the influence of Intelligent Agricultural Internet of things to consumers' decision making behavior

ABSTRACT

As a new force in the global information industry,Internet of things is an important stage of development of the information age.Application of networking technology,changes the mode of production of products and services.In China, the government is highly concerned about the Internet of things, How intelligent agricultural Internet of things technology affects consumer decision is a focus for enterprises.

This article explores the impact of Intelligent Agricultural Internet of things on consumer decision-making behavior with the help of theory and investigation. Based on the research conclusion,the marketing strategy and suggestion are put forward for enterprises of the internet of things in agriculture.

The main research contents of this paper include：

The chapter one elaborates the background and significance of the research, and then analyzes the content, methods and framework of this paper.

The chapter two gives a summary of literatures,analyzes research progress at home and abroad, and then puts forward my research direction in this field.

The chapter three introduces the domestic situation of Intelligent Internet of things.First,this chapter introduces the definition of the Internet of things that include the architecture and equipment.Secondly,this paper analyzes the present situation of the development of intelligent Internet of things in China, puts forward the problems of the Intelligent Agricultural Internet of things, and puts forward the solutions from the aspects of technology, cost and expense, management mode.

The chapter four analysis the influence factors of Intelligent Agricultural Internet of things to consumers' decision making with the help of investigation. This chapter introduces introduce the objective to investigate,and then design questionnaire and collect questionnaire.Finally, data statistics analysis is made.The results show that consumers are most concerned about the price of the product, and the other is the quality and safety, channel, brand, marketing means.

The chapter five puts forward the marketing countermeasures and suggestions of intelligent Internet of things. This chapter introduces five marketing strategies: product, price, channel, brand, promotion.

The chapter six is the summary and prospect.

请支付后下载全文，论文总字数：23752字