论文总字数：25075字

摘 要

21世纪互联网时代的发展，淘宝、天猫、京东这些网上零售商的销售模式以及中国这个庞大的市场带动了网上销售的增长，推动了我国快递行业的发展，之前我国只有国企EMS，如今民营企业露出头角，顺丰、申通、圆通、中通、宅急送、韵达等大中型突出型企业，不断向前发展，并且让“三通一达”进行了更好的合作。同样，我国快递行业的迅速布局也在一定范围上反过来为网上销售提供了更好的服务。

随着电子商务的兴起，国内原有的快递行业也发生了变化。立法的完善促进了行业的规范，网购平台的增多，随之带动起了快递行业的发展，市场竞争更加激烈，呈现出一种紧张的态势，在此情境下，以顺丰为代表的快递公司率先进入电商市场，其发展模式也因此发生了巨大的变化，本文从电商环境下顺丰公司的现状出发，采用问卷调查的方式进行统计分析，从而引出对发展模式的思考，分析对比同行业之间的发展模式，对其发展模式特点带来的利弊进行具体分析，提出改进意见，最后提出对顺丰公司未来的展望。

关键词：三通一达 快递业 电子商务 顺丰

The Development Mode Of SF

ABSTRACT

With the development of the Internet age in the 21st century, the sales models of online retailers such as Taobao, Tmall and Jingdong, and the huge market in China have driven the growth of online sales and promoted the development of China's express delivery industry. Before the only state-owned enterprise EMS in China, private enterprises are now In the corners, large and medium-sized prominent enterprises such as Shunfeng, Shentong, Yuantong, Zhongtong, ZJJ, and Yunda have continued to develop and have been able to achieve better cooperation in the “three links and one reaches”. Similarly, the rapid distribution of China's express delivery industry also provides a better service for online sales in a certain range.

With the rise of e-commerce, the domestic original courier industry has also changed. The improvement of legislation has promoted the industry's standards, and the number of online shopping platforms has increased. This has led to the development of the express delivery industry. Market competition has become fiercer, presenting a tense trend. In this context, the express companies represented by Shunfeng have taken the lead. Entering the e-commerce market, its development model has also undergone tremendous changes. This article starts from the current situation of the e-commerce environment under the SF company and uses a questionnaire survey to conduct statistical analysis, which leads to thinking about the development model and analyzes and contrasts the same industry. The mode of development between the two, the concrete analysis of the advantages and disadvantages of the characteristics of its development model, put forward suggestions for improvement, and finally put forward the prospects for the company's future.

Key Words: Express Industry;E-commerce;SF express;Development Model

目录

第一章 绪论 1

1.1研究背景 1

1.2研究目的和意义 2

1.3研究内容 2

1.4研究思路和方法 2

第二章 文献综述 3

2.1我国快递行业特点 3

2.2电子商务推动快递业发展 4

2.3关于顺丰发展模式研究 4

2.4快递企业需掌握快速反应能力 5

第三章 顺丰发展现状分析 7

3.1顺丰快递发展现状 7

3.2顺丰快递用户调查 8

3.2.1 调查目的 8

3.2.2调查问卷设计 8

3.2.3调查对象选择 9

3.2.4 调查结果分析 9

3.3顺丰发展新模式 17

3.3.1电子商务环境要求 17

3.3.2顺丰的优势 17

3.4顺丰转型O2O商业模式面临的障碍 20

3.4.1顺丰大件商品发展曲折 20

3.4.2外部技术力量的发展威胁顺丰地位 24

3.4.3人员素质整体较低 25

3.4.4 O2O模式下，无人货架推广问题 27

第四章 顺丰速运发展的改进策略 28

4.1快递物流一体化发展 28

4.2向技术型企业转型 29

4.3挖掘员工潜在素质提高心理素质 29

4.4明确无人货架市场定位 30

第五章 总结与展望 31

参考文献 33

附录 35

电子商务环境下关于顺丰速运的调查 35

致谢 39

第一章 绪论

1.1研究背景

截至2017年底，人们在生活中已经离不开网上购买商品，使快递物流业市场逐步扩大规模。国家邮政局的数据显示，2017年全国完成了400.6亿件的快递业务量，是十年前的33.4倍，占全球总量的40%以上。电商是快递服务主力军，400亿件中大约有68%是服务电商的。2017年快递业务收入完成了近5000亿元，是十年前的14.5倍，一年的增长幅度达到30.6%^[1]。

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