论文总字数：24774字

摘 要

近年来，随着动画、漫画和游戏（Animation, Comic, Game, ACG）文化的传入和视频传播方式的盛行，弹幕播放形式成为受众多用户追捧的视频播放功能。以御宅族群体为代表的受众群体使该功能有了自己独有的文化特色，御宅族的行为也对弹幕网站产生了一定的影响。而目前国内最具有影响力的弹幕视频网站bilibili是该播放形式的标杆，同时也是众多御宅族群体驻扎的圣地。但目前的研究对御宅族群体的行为影响力关注度不高，同时对该群体的定义存在一定的误解，都从御宅族的宅心理展开。

本文对国内外关于御宅族、弹幕，弹幕网站的研究现状加以叙述，阐明对应内涵。以bilibili网站为例，通过SWOT分析法，分析与土豆和爱奇艺网站的不同之处。此外，将使用过B站弹幕功能的御宅族用户作为样本，采用问卷调查法获取研究数据。通过调研数据分析御宅族的行为动机找出行为背后衍生出来的问题，从用户演变规律、终端差异、弹幕机制和活动因素方面提出相应的优化策略。这些措施具有建设和推广意义，有利于B站优化服务、提高用户满意度和维持ACG行业标杆形象，同时对未来整个视频流媒体行业发展具有借鉴意义。

关键词: 御宅族 弹幕 行为特征 影响因素 优化

Research on Optimization of Barrage Site Which Based on the Behavior of Otaku——Take Bilibili Video as an Example

Abstract

In recent years, with the introduction of ACG (Animation, Comic, Game) culture and the popularity of video playing, the form of barrage play becomes a popular playback function among many users. The otaku group, who on behalf of the audience has made the function, has its own unique cultural characteristics. At present, the most influential barrage video site bilibili is not only the representative form of this play, but also the holy land for many otaku. Their behaviors have a certain influence on the barrage site. But the current research on otaku group behavior influence attention is not high, while the definition of the group has some misunderstanding, and all started from the otaku house psychology.

This paper describes the status quo of research on the otaku , barrage and barrage website at home and abroad, and clarifies the corresponding connotation. It takes the BiliBili web site for example, and analyzes the differences between Tudou and Iqiyi sites with the Bilibili through SWOT analysis. In addition, the members of the otaku users who used the function of station B were used as samples to obtain the data from the questionnaire survey method. Through analyzing and investigating the data of otaku behavior motive, to find out the problems behind the behavior. This paper puts forward the corresponding optimization strategies from the user's evolution law, terminal differences, curtain mechanism and activity factors. These measures have the advantages of construction and promotion, which are beneficial for B station to optimize service, improve customer satisfaction and maintain the image of ACG industry benchmark. At the same time, the measures have a reference for the future development of the entire video streaming media industry.

Keywords: otaku ; barrage ; behavior characteristics ; influence factor ; optimization

目 录

摘 要 I

Abstract II

第一章 绪论 1

1.1 研究背景及意义 1

1.2 文献综述 2

1.3 研究内容 3

第二章 研究相关的基本概念与理论 5

2.1 御宅族概况 5

2.11御宅族的内涵 5

2.12 御宅族基本特征 5

2.2 弹幕概况 5

2.3 弹幕网站的概述 6

2.3.1 弹幕网站定义 6

2.3.2 弹幕网站的特点 6

2.4 bilibili网站概况 8

2.4.1 bilibili网站的特点 8

2.4.2 bilibili网站的受众群体特点 8

2.4.3 bilibili网站的SWOT分析 9

2.5 本章小结 11

第三章 bilibili网站御宅族的行为分析 12

3.1 问卷调查 12

3.2 问卷分析 12

3.2.1 用户基本情况 12

3.1.2 弹幕基本情况 13

3.2.3 用户弹幕体验 15

3.3 bilibili网站御宅族的行为分析 17

3.4 本章小结 18

第四章 bilibili弹幕网站优化策略分析 19

4.1 bilibili弹幕网站问题总结 19

4.2 基于网站影响因素的策略分析 21

4.2.1 弹幕等级优化策略 21

4.2.2 使用终端优化策略 22

4.2.3 监管组织优化策略 22

4.2.4 线上线下活动同步 23

4.3 本章总结 23

第五章 总结与展望 24

5.1 总结 24

5.2 展望 24

参考文献 26

附录 28

致谢 32

1. 绪论

1.1 研究背景及意义

请支付后下载全文，论文总字数：24774字