2019 7th International Conference on Machinery, Materials and Computing Technology (ICMMCT 2019)

Research on Cross-border E-commerce Information Flow Model and Efficiency Based on Big Data

Zhitan Feng, Yanrong Lv

School of Commercial, Nantong Institute of Technology, Nantong 226002, Jiangsu Province, China

Keywords: big data; cross-border e-commerce; information flow; optimization

Abstract: As a major component of cross-border e-commerce, information flow plays a vital role in the development of cross-border e-commerce. As we all know, cross-border e-commerce is based on a high degree of information and digitalization, especially in cross-border e-commerce. Nowadays, cross-border e-commerce is getting better and better, and the amount of digital information is getting bigger and bigger. It is especially important to solve the information management and integration of cross-border e-commerce. This paper briefly introduces the cross-border e-commerce information flow concept, proposes cross-border e-commerce information flow model, and analyzes the strategies to improve cross-border e-commerce information flow, in order to promote the healthy development of cross-border e-commerce.

Introduction

In recent years, the rapid spread of the Internet and the convenience of the Internet have provided innate conditions for the development of cross-border e-commerce. Whether personal consumption or corporate trade is not limited to the domestic market, the rise, development and growing of cross-border e-commerce is understandable. At the same time, cross-border e-commerce will become a new driving force for the development of foreign trade under the environment of Chinas traditional foreign trade growth slowdown. In cross-border e-commerce, information flow is the core of business activities. Cross-border e-commerce is not only a technical issue, it is essentially a problem of information exchange and communication. Therefore, it is necessary to strengthen the research on the cross-border e-commerce information flow model and efficiency^[1].

Overview of cross-border e-commerce information flow

In the context of big data, the flow of information in cross-border e-commerce is increasing day by day. Better management and utilization of information flow play a role in promoting the development of cross-border e-commerce. According to the main body of cross-border e-commerce activities, the main types of information generation and flow are shown in Table 1.

Table 1 Main types of cross-border e-commerce information flow

According to the flow direction of information, it can be divided into orientation information and non-directional information. Directed information refers to the way an enterprise passes information to a designated recipient. For example, in B2B, companies will pass relevant information to clear users. Undirected information refers to the transfer of information by an enterprise to an unfixed user, such as information transfer in B2C. The combination of the above two forms

multi-directional active information, multi-directional passive information, one-way active information, and one-way passive information ^[2].

Cross-border e-commerce information flow model

The internal and external functions of cross-border e-commerce are realized through internal information flow and external information flow, and the movement is based on the network.

External information flow

Information flow between enterprises implemented by electronic data interchange (EDI). The external cross-border e-commerce function actually supports a 'virtual market' that links product manufacturers, service providers, wholesalers, retailers and customers involved in business activities. To do this, companies must apply information technology to ensure the free flow of information among these members to support the realization of functions such as planning, design, development, production, and provision of products and services. Currently, EDI is the primary means of information flow between businesses and businesses. EDI refers to the standardization and formatting of business documents in accordance with agreed protocols and the exchange and automatic processing of data between trading partners computer network systems via computer networks. EDI is based on sophisticated computer processing and advanced communication networks. It is not simply passing standard data from one unit of computer system to another units computer system through a computer network. It also requires the computer in the system to automatically identify and process the transmitted information, ie the message, without human intervention^[3].

Compared with the EDI private network on the Internet, the Internet has obvious advantages in information collection and information communication. Therefore, the information exchange between enterprises and customers is mostly based on the Internet. . At present, there are three levels of information exchange between enterprises and customers: through the World Wide Web on the Internet to achieve online search, shopping guide, relocation and promotion, this information flow is generally one-way, essentially the completion of advertising functions; Enterprise and customer questions through two-way informat

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