摘 要

Abstract II

1 绪论 1

1.1 研究背景及意义 1

1.1.1 研究背景 1

1.1.2 研究意义 1

1.2 研究内容及方法 2

1.2.1 研究内容 2

1.2.2 研究方法 2

1.3 文献综述 2

1.3.1文献综述 2

1.3.2 文献评述 3

2 电子竞技产业的发展历程 4

2.1 电子竞技的相关概念 4

2.2 电子竞技产业的成长 4

2.2.1 从时间维度来看 4

2.2.2从类别维度来 6

3 电子竞技产业链结构及发展现状 8

3.1电子竞技产业链结构 8

3.1.1 监管部门 8

3.1.2 上游——游戏开发与游戏运营 8

3.1.3 中游——电子竞技赛事 8

3.1.4 下游——内容传播 10

3.1.5 电子竞技衍生产业 11

3.2 电子竞技产业发展现状 11

3.2.1 电子竞技市场规模 11

3.2.2 电子竞技产品供应商 13

3.2.3 电子竞技赛事 13

3.2.4 电子竞技俱乐部和选手 14

3.2.5 电子竞技用户 14

3.2.6 电子竞技周边产品及行业 16

3.2.7高等院校竞相开设电子竞技专业 16

4电子竞技产业发展存在的问题 17

4.1 自主研发能力较低 17

4.2 赛事筹办和推广多方受限 17

4.3 社会认可度还不高 17

4.4 俱乐部管理体制不完善 18

4.5 专业人才缺乏 18

5 电子竞技产业发展的对策 19

5.1 加强自主创新研发 19

5.2 加强对电子竞技赛事的多方支持 19

5.3 提高社会认可度 19

5.4健全俱乐部管理体制 20

5.5培养电子竞技专业人才 20

结论与展望 21

参考文献 22

摘要

电子竞技（简称电竞）产业随着互联网的发展应运而生，近些年来发展迅速，逐渐形成内部产业链，不断完善自己的产业体系。2019年全球电竞收入为9.51亿美元，同比增长22.4%，预计2020年这一指标将首次突破10亿美元。其中根据数据模型统计，2020年中国将凭借3.85亿美元成为全球收入最高的电子竞技市场，比2019年的3.26亿美元增长了18.0%。2019年我国电竞市场规模为1175.3亿元，增量超百亿元。在这一全球背景下，我国电竞产业在全球规模上已占有一席之地。如果将这些数据与我国庞大的人口基数和经济体量相结合，我国电竞产业仍存在巨大的发展潜力。

但是由于电子竞技的发展基础相对来说比较薄弱，发展的历史也不是很长，没有太多的先例可以供产业发展参考，在发展过程也不断浮现各种问题，如出现世界级赛事解体、实力雄厚的俱乐部解散、选手被拖欠薪资以及个人丑闻频频爆出、赞助商短缺等问题。这些问题如果不能够及时解决，就会成为整个产业向体育化方向发展的阻碍。因此，电竞产业必须要找到自己正确的发展方向和路径，才能更好的成长，本文的研究意义正在于此。

在全球5G时代来临之际，电子竞技有望迎来蓬勃发展。本文研究内容主要有以下四部分：在开放条件下，我国电竞产业产业链结构、发展现状、存在的问题并提出相关的对策。第一部分首先介绍电子竞技相关概念，从时间维度和类别维度分别介绍电子竞技产业的发展历程，第二部分结合相关信息资料分析当前电子竞技产业链的构成有五个部分：监管部门、上游游戏开发运营、中游电竞赛事、下游内容传播以及电竞衍生产业，根据相关数据从产业链的结构角度来探析目前电子竞技产业的发展现状，第三部分根据以上内容，数据分析与联系实际相结合，探究电子竞技发展路上存在的阻碍，最后根据现有分析结论以及对未来的展望，对所存在的问题给出加强自主创新、加强对赛事的多方支持、提高社会认知度、健全俱乐部管理体制、培养电子竞技专业人才的针对性对策。

关键词：电子竞技产业；产业链；发展现状；对策

Abstract

With the development of the online-game , e-sports industry emerges under this opportunity. In recent years, it has developed rapidly, gradually forming an internal industrial chain and constantly improving its own industrial system. In 2019, the global E-sports revenue will be $951 million, an increase of 22.4% year on year. It is expected that the global E-sports revenue will exceed $1 billion for the first time in 2020. According to the statistics of data model, in 2020, China will become the world's highest income E-sports market with $385 million, an increase of 18.0% over $326 million in 2019. In 2019, the scale of China's E-sports market is 117.53 billion yuan, with an increase of more than 10 billion yuan. In this global context, China's E-sports industry has a place in the global scale. If we combine these data with the huge population base and economic volume of our country, there is still great potential for the development of China's E-sports industry.

Because the development foundation of E-sports is relatively weak, and there is not too long history, there are not too many precedents for reference, and there are many obstacles in the growth process, such as the disintegration of world-class events, the dissolution of powerful clubs, the default of players' salaries, the frequent occurrence of personal scandals, the shortage of sponsors and so on. These problems have been perplexing the emerging industry and hindering the all-round development of this sports event towards the world. Therefore, E-sports industry must find its own correct development direction and path in order to grow better.This is the significance of this study.

In the global 5G era, E-sports is expected to usher in vigorous development. The main contents of this paper are as follows: under the open conditions, the industrial chain structure, development status, existing problems of China's E-sports industry and put forward relevant countermeasures. The first part introduces the related concepts of e-sports, and introduces the current condition of E-sports industry from the time dimension and category dimension. The second part analyzes the current composition of e-sports industry chain based on relevant information: regulatory authorities, upstream game development and operation, midstream E-sports events, downstream content communication and E-sports derivative industries.From the perspective of industrial chain structure, this paper analyzes the actuality of e-sports industry based on relevant data. In the third part, according to the above content, data analysis and practice are combined to explore the obstacles in the development of E-sports. Finally, according to the existing analysis conclusions and the prospect for the future, the existing problems are given some countermeasures: to strengthen independent innovation and multi support for the event, improve the social awareness, perfect the club management system, and train the professionals of E-sports.