论文总字数：19378字

摘 要

Abstract·····································································Ⅱ

第一章 绪论···································································1

• 1. 研究背景与意义··························································1
  2. 本文研究的内容与方法·····················································1

1.2.1 研究内容····························································1

1.2.2 研究方法····························································1

1.3 可能的创新点··························································2 第二章 文献综述·······························································3

2.1中国茶叶出口现状························································3

2.2出现的一些问题及分析····················································3

2.3文献评述································································5 第三章 中国茶叶出口的现状分析·················································6

3.1茶叶出口量 ·····························································6

3.2茶叶出口的国家··························································6

3.3出口茶叶的主要档次······················································7

3.4中国茶叶出口贸易现状····················································7 第四章 中国茶叶出口贸易存在的问题·············································9

4.1外在因素分析·····························································9

4.1.1国际市场的冲击·······················································9

4.1.2贸易壁垒的存在·······················································9

4.2内在因素分析·····························································10

4.2.1质量与安全因素·······················································10

4.2.2高成本的投入·························································10 第五章 促进中国茶叶贸易发展的对策··············································11

5.1 企业层面·································································11

5.1.1 积极开拓国际市场·····················································11

5.1.2 提高茶文化的国际影响力···············································11

5.2 政府层面·································································12

5.2.1 政府提供政策支持与保证···············································12

5.2.2加强应对国际贸易壁垒的能力·········································· 12

5.3 茶叶行业层面·····························································13

5.3.1 发展和完善茶叶组织·················································· 13

5.3.2 使用科学的方法，打造中国优质茶叶品牌································ 14 第六章 结论····································································15

参考文献···································································16

摘要

我国是茶叶传统出口大国，据相关数据显示，当前全球各个产茶国家中，我国的茶叶年产量居于第一位，出口的总量居于第二位，仅仅低于肯尼亚。随着我国在2001年加入世贸组织后，与世界各主要茶叶贸易国家的联系日益密切。但和其它国家相比，我国茶叶出口的竞争优势不明显，比如存在出口单价低，缺少闻名世界的茶叶品牌等问题，在贸易中主要以原料出口为主，技术含量比较低，利润也很少。本文首先综述当前茶叶贸易理论与国际竞争力理论，进而将我国与世界的茶叶贸易的现状进行比较，从而来掌握和了解目前茶叶贸易的发展趋势。运用国际竞争力指标分析，认清我们与其他的茶叶出口大国之前的距离与找出问题，以此对提升我国茶叶的贸易出口量做出一些建议。

文章由六个章节组成：首先是此文的绪论，该部分简单叙述了题目的研究背景，文章采用的研究方法和国内外对此问题研究现状，并介绍本文研究的创新之处。第二章是文献综述，概括了各个学者对中国茶叶出口贸易的分析。第三章是分析我国茶叶的出口贸易概况，从而引出存在的问题。文章的第四章主要从外部因素和内部因素上研究分析了影响我国茶叶贸易出口的原因，从局部和总体把握住影响我国茶叶出口的因素，从中发现关键的因素，找到提升我国茶叶出口的关键点。文章的第五章详细介绍了我国茶叶出口具有的比较优势和国际竞争力，并依此为基础，增强我国茶叶国际市场竞争力，推动茶叶可持续发展与茶文化的传播，分别从政府、企业和茶叶行业协会三个方面出发，提出对应的建议。第六章对本文研究进行总结，使得真正有利的对策措施可以在实际中得到落实。

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