论文总字数：20448字

摘 要

入境游与出境游共同组成了国际旅游，国际旅游与国内旅游共同组成了旅游业。可以说入境游在旅游产业中有着举足轻重的地位。江苏省位于中国东部沿海、长江三角洲内，良好的地理位置和众多的名胜古迹吸引了大批国外友人和港澳台同胞来苏旅游，同时提供了大量的就业机会、创造了大量外汇收入，提升了地区知名度。但是我们依然可以注意到江苏省入境游之中存在的问题。从内部来说，江苏省内分为苏南、苏中、苏北三个地区且三地在经济发展、旅游资源、基础设施等地方具有明显差异；整体上来说江苏省入境游跟全国相比台湾同胞占比很大，在外国游客中，日本韩国因为文化渊源相近，人数也比较可观，而对欧美来说吸引力不大。从外部上来说，政策因素、经济因素、环境因素、宣传因素、竞争因素甚至是突发事件等不可抗力因素，都会影响入境游。政治因素包括签证、退税等；经济因素包括消费者物价指数、汇率等，甚至从2018年打响的中美贸易战都会对入境游产生影响；宣传因素，宣传对于提高江苏知名度必不可少；环境因素，像是目前仍存在雾霾问题；竞争因素，江苏面临着众多的强有力的国内外竞争对手，例如周边的日韩和国内的上海、广东等；不可抗力因素，突发事件例如2003年爆发的非典，对入境游产生了一定的负面影响，而在2019年底爆发了新型冠状病毒肺炎疫情，入境游市场不容乐观。利用实证分析，发现旅游外汇收入、第三产业贡献率、进出口总额都会影响江苏经济发展。

因此，本文针对江苏省入境游现状，分析存在问题，并且针对问题提出相应对策。希冀能更好地促进江苏省入境旅游的发展，从而带动江苏经济再上新台阶。

关键词: 江苏省；入境游；现状分析

An Analysis of the Status and Prospects of Inbound Tourism in Jiangsu Province

Abstract

Inbound tourism and outbound tourism constitute international tourism, international tourism and domestic tourism constitute tourism. It can be said that inbound tourism is an important part of the tourism industry .Jiangsu Province is located in the eastern coast of China and in the Yangtze River Delta. Its good geographical location and numerous places of interest have appealed to lots of foreign friends and compatriots from Hong Kong, Macao and Taiwan to visit Jiangsu province. At the same time, it provides lots of job opportunities, and creates a large amount of foreign exchange income. But we can still notice the problems in the inbound tourism of Jiangsu province.Internally, Jiangsu province is divided into three areas: southern Jiangsu, central Jiangsu, and northern Jiangsu. The three regions have significant differences in economic development, tourism resources, and infrastructure. Overall, Jiangsu's inbound tourism is compared with the whole country，compatriots in Taiwan account for a large proportion. Among the foreign tourists, Japan and South Korea have a similar number of people due to their cultural origins, while Jiangsu is not very attractive to European and American tourists. Externally, force majeure factors such as policy factors, economic factors, environmental factors, publicity factors, competition factors and even emergencies will affect inbound tourism. Political factors include visas and tax refunds; economic factors include CPI (consumer price index), exchange rates, and even the Sino-US trade war that started in 2018 will affect inbound tourism;Propaganda factors, propaganda is indispensable to increase the popularity of Jiangsu; environmental factors, such as the current smog problem; Jiangsu is facing many powerful domestic and foreign competitors, such as neighboring Japan and South Korea and domestic Shanghai, Guangdong, etc .; force majeure factors, emergencies such as the SARS outbreak in 2003, had a certain negative impact on inbound tourism, and the outbreak of COVID-19 at the end of 2019, the inbound tourism market is not optimistic. Using observational analysis, it is found that foreign exchange income from tourism, rates of contribution from tertiary sector, and overall value of imports and exports influences the economic development of Jiangsu.

Therefore, based on the current situation of inbound tourism in Jiangsu province, this thesis demonstrates the current problems and raises corresponding antidotes. Hopefully, this thesis can accelerate the development of inbound tourism in Jiangsu province, so as to drive Jiangsu economy to a new level.

Keywords: Jiangsu Province; Inbound Tourism; Situation Analysis

目 录

摘 要 I

Abstract II

第一章 绪 论 1

1.1 研究背景 1

1.2 研究目的 1

1.3 研究方法 1

第二章 入境游研究的相关理论与文献综述 2

2.1 相关理论 2

2.2 文献综述 2

第三章 江苏省入境游现状及问题分析 4

3.1 江苏省入境游概况 4

3.2江苏省入境旅游者特征 4

3.2.1个体结构特征 7

3.2.2在入境游客来源上，台胞占比较大 7

3.2.3 日韩客源占比十大客源国均超50% 8

3.3 江苏省内城市入境游概况 12

3.4 江苏省入境游存在之问题 13

3.5 江苏入境游影响因素 18

第四章 江苏省入境游对经济的影响 20

4.1 模型构建 20

4.2 模型分析 21

4.3 模型结果 22

第五章 江苏省入境游前景及建议 23

5.1 加快基础设施建设，与周边省市合作 23

5.2 便利签证体系，探索免签模式 23

5.3 加强环境建设，增强游客浏览体验 23

5.4 加大宣传，充分利用网络媒体 24

5.5 完善突发事件应对机制，保持国际形象良好 24

5.6 增加旅游产品、拓展消费渠道，吸引游客消费 24

结 论 25

参考文献（References） 26

致 谢 27

第一章 绪 论

1.1 研究背景

旅游业是是社会经济发展重要引擎与驱动力。随着对外开放和经济全球化的发展，入境游的重要性不言而喻。据WTO统计，以旅游消费金额计算，我国已跃居全球第三大入境旅游目的地。

江苏省历史文化底蕴深厚，旅游资源丰富，经济发达，为旅游业发展创造了先天优势。2017年，江苏省接待入境过夜旅游者370.1万人次，实现外汇收入41.95亿美元，分别同比增长12.2%和10.3%。但由于江苏省内文化语言、旅游资源、经济发展水平不同而存在着差异。

1.2 研究目的

通过借鉴旅游强省理论成果和实践经验，本文试图调研发现江苏省入境游发展存在的问题，提出相应建议。

剩余内容已隐藏，请支付后下载全文，论文总字数：20448字