摘 要

旅游业作为国家战略性支柱产业，在国民经济和社会发展中占据着重要的作用，随着互联网的普及和应用，中国传统旅游业显然已经不符合现代消费者的需求，中国旅游业要转型升级，必须将视角转向互联网，利用互联网新技术推动旅游业向前发展，本文研究互联网融合背景下旅游业的演化与发展，并对旅游业与互联网的融合发展提出了可供参考的建设性意见，极具现实意义。

本文首先根据我国旅游业的营业收入、旅游规模、在线交易规模，互联网的覆盖规模、基础设施数量等数据进行图表分析，发现我国旅游业营业收入逐年递增，规模逐年递增，且旅游业的在线交易规模呈现逐步扩大的趋势，我国互联网的发展也在不断地扩张，基础设施不断地完善。基于我国旅游业和互联网的发展现状分析，本文选取了1999-2014年我国旅游业部分发展要素的数据，对我国旅游业进行了全要素生产率的分析，发现我国旅游业的全要素生产率即TFP值不断上升，且TFP值的上升是靠技术进步推动的，于是猜想是互联网技术推动了全要素生产率值的上升，接下来便进行了互联网与我国旅游业的产业融合度测算，并对所测算的融合度HI值和全要生产率TFP值做线性回归，结果证实了互联网有利于旅游业全要素生产率的提升。最后提出了互联网在旅游业中该如何应用的政策建议，针对互联网旅游业的发展现状和其他学者的研究成果，本文从政府和企业两个角度对互联网旅游业的发展提出了政策性建议，从政府的角度讲，政府一方面需要出台相应法规，加强监管，规范互联网旅游市场，另一方面需要扶持鼓励传统旅游业进行改革创新；从企业角度讲，企业需要重视人才投入，培养大量会应用互联网技术的职工，另一方面要加强互联网基础设施的建设，做到全方位的互联网服务，提高服务管理质量，带给游客更好的旅游体验。

关键词：旅游业；互联网；全要素生产率

Abstract

Tourism, as a national strategic pillar industry, plays an important role in the national economy and social development. With the popularization and application of the Internet, it is obvious that the traditional tourism industry in China has not met the needs of modern consumers. In order to transform and upgrade the tourism industry in China, we must turn to the Internet and use the new technology of the Internet to promote the development of tourism. This paper studies the evolution and development of tourism in the context of Internet convergence. Some constructive suggestions for the development of tourism and Internet are put forward, which are of great practical significance.

Based on the data of tourism business income, tourism scale, online transaction scale, Internet coverage scale, infrastructure quantity and so on, this paper first analyzes the chart, and finds that the business income of our country's tourism industry is increasing year by year, and the scale is increasing year by year. And the scale of online trade of tourism is gradually expanding, the development of Internet in China is also expanding, and the infrastructure is constantly improving. Based on the analysis of the current situation of tourism and Internet development in China, this paper selects the data of some factors of tourism development in China from 1999 to 2014, analyzes the total factor productivity of tourism in China, and finds out that China's tourism industry The total factor productivity (TFP) is rising, and the increase of TFP is driven by the rate of technological progress, so it is assumed that Internet technology drives the rise of TFP. Then, the paper calculates the degree of integration between Internet and tourism industry in China, and makes a linear regression to the calculated HI value and TFP value of total productivity. The result proves that the Internet is conducive to the promotion of total factor productivity of tourism industry. Finally, the paper puts forward some policy suggestions on how to use the Internet in tourism industry. In view of the current situation of Internet tourism development and the research results of other scholars, this paper analyzes the interconnection from the angle of government and enterprise. The development of online tourism puts forward policy recommendations. From the government's point of view, the government needs to introduce relevant laws and regulations, strengthen supervision and regulate the Internet tourism market, on the other hand, it needs to support and encourage traditional tourism to carry out reform and innovation. From the point of view of enterprises, enterprises need to attach importance to the investment of talents and train a large number of workers who can apply Internet technology. On the other hand, they should strengthen the construction of Internet infrastructure, provide all-round Internet services, and improve the quality of service management. Bring tourists a better travel experience.

Key word:recreation industry; internet ;Total factor productivity

目 录

第1章 绪论 1

1.1研究背景 1

1.2研究意义 2

1.3国内外文献综述 3

1.4研究方法、内容及框架 4

1.4.1研究方法 4

1.4.2研究内容 4

1.4.3研究的框架结构 5

第2章 互联网与中国旅游业概述 7

2.1中国旅游业的发展概状 7

2.2互联网概述 10

2.2.1互联网的基本概念 10

2.2.2互联网的发展概况 10

2.3 互联网对旅游业发展的影响 13

2.3.1从旅游消费者的角度 13

2.3.2从旅游企业的角度 14

第3章 互联网对中国旅游业影响的实证分析 17

3.1 中国旅游业的全要素生产率分析 17

3.1.1 模型构建 17

3.1.2指标的选取 18

3.1.3实证结果分析 18

3.2 产业融合度测算 19

3.3 产业融合度与TFP值间的关系检验 20

第4章 总结与政策建议 22

4.1政策建议 22

4.1.1政府角度 22

4.1.2企业角度 22

4.2总结 23

4.2.1结论 23

4.2.2研究创新点 23

4.2.3研究不足 24

4.2.4研究展望 24

参考文献 25