摘 要

Abstract II

1 绪论 1

1.1课题研究的背景 1

1.2课题研究的意义 1

1.3研究的主要内容 3

2 增强现实技术原理及应用 4

2.1增强现实技术基本概念 4

2.2虚拟现实，增强现实，混合现实 4

2.3增强现实技术的硬件支持 5

2.4 增强现实技术的软件及算法 6

2.5 增强现实技术在国内外的运用进展 7

3 增强现实技术在汽车工业中的运用 9

3.1增强现实技术在汽车营销中的运用 9

3.2增强现实技术在汽车设计研发中的运用 9

3.3增强现实技术在提升汽车安全性中的运用 10

3.4增强现实技术在汽车维修中的运用 14

4 增强现实技术在汽车工业中运用的展望 15

4.1基于汽车理论研究增强现实技在汽车行业的发展 15

4.2增强现实技术在汽车售后服务中的发展 18

4.3增强现实技术在汽车售后服务中的发展 20

4.2增强现实技术在汽车售后服务中的发展 20

5 主要结论与政策建议 22

5.1主要结论 22

5.2政策建议 22

5.3研究展望 24

参考文献 26

致 谢 28

摘 要

增强现实技术（Augmented Reality）被讨论了很多年，但仍然距离人们的现实生活还有些遥远。增强现实技术发展空间巨大，能给人类各方面的生活带来意想不到的好处，尤其是在人类汽车工业发展之中。如何将增强现实技术运用于汽车工业中，是当前研究的热点问题。

本文主要研究了增强现实技术在汽车工业中的发展和应用。首先，结合增强现实技术的国内外研究现状，系统地阐述增强现实技术的理论意义和工作原理，结合目前增强现实技术的科技水平，讨论增强现实技术在提升汽车各方面性能方案中的运用可行性，拓宽提升汽车各方面性能研究的思路；最后，对于现已正在开发的汽车增强现实技术，科学系统地给出改进意见以及更加深入的运用方案，使得增强现实技术早日投入日常的汽车生产，让更多的人体会到增强现实技术在汽车产品中体现的优异之处，从而全面推动增强现实技术在汽车工业中的发展。

研究成果表明：增强现实技术在各领域发展空间巨大；在汽车行业，增强现实技术将成为未来汽车行业发展的主要方向之一；增强现实技术将不止运用于提升汽车性能，还将在汽车营销、售后服务等方面进行全面发展；由于增强现实技术尚不成熟，大部分成果都属于基础性研究，应用性较差，所以，汽车企业在今后一段时间里还要进行更多的科技创新，促进技术进步。

本文的特色在于：基于汽车理论，通过研究汽车各项基本性能提升的科技成果，分析增强现实技术运用至汽车产品上的可行性，并整理出具体方案，提出了促进增强现实技术在汽车工业中发展运用的建议。

关键词：增强现实技术；汽车工业发展；汽车理论

Abstract

Augmented Reality has been discussed for many years and is still far away from people's real lives, but enhancing the realities of technological development is huge and can bring unexpected benefits to all aspects of human life, especially in the human automotive industry Development. How to apply the enhanced reality technology to the automobile industry is a hot topic in the current research.

This paper mainly studies the application of enhanced reality technology in automobile industry. First of all, combined with the current situation of domestic and foreign research to enhance the reality of technology, systematically expounded the theoretical significance and working principle of enhancing the practical technology, combined with the current technological level to enhance the practical technology to discuss the feasibility of enhancing the practical technology in improving the performance of all aspects of the car , And broaden the idea of improving the performance of all aspects of the car; Finally, for the development of the car is now to enhance the reality of technology, scientific system to give advice and more in-depth application of the program, making practical technology as soon as possible into the daily car production, More people will be able to enhance the reality of technology in automotive products embodied in the excellent, so as to comprehensively promote the strengthening of practical technology in the automotive industry in the development.

Research results show that: enhance the reality of technology in various areas of development space in the automotive industry, enhance the reality of technology will become the future development of the automotive industry one of the main direction; enhance the reality of technology will not only be used to enhance vehicle performance, but also be in the automotive marketing, after-sales service, etc., to carry out all-round development; as the strengthening of practical technology is not yet mature, most of the results are basic research, application is poor, so the car companies in the future for some time to carry out more scientific and technological innovation and promote technological progress.

In this paper, the characteristics are: first of all, through the study of six basic performance of the car to enhance the scientific and technological achievements, analysis of practical technology to enhance the feasibility of the use of automotive products, and sort out the specific program, put forward to promote the strengthening of practical technology in the automotive industry Development of the recommendations.