摘 要

Abstract II

1 绪论 1

1.1 论文的背景 1

1.2 论文目的及意义 2

1.3 研究的主要内容 3

2 ADAS现状 4

2.1 ADAS概念介绍 4

2.2 ADAS技术的目的 6

2.2.1 交通安全 6

2.2.2 节能减排 6

2.2.3 城市/交通规划 6

2.3 ADAS技术现状 7

2.3.1 高速应用系统 7

2.3.2 低速应用系统 8

2.3.3 其他应用系统 10

2.4 国内外ADAS行业发展现状 10

2.4.1 国外ADAS行业发展状况分析 10

2.4.2 国内ADAS行业发展状况分析 13

3 Kano模型综述和应用 15

3.1 Kano模型综述和应用 15

3.1.1 理论基础 15

3.1.2 初始需求Kano类别的确定 17

3.1.3 其他变量 18

4 ADAS需求分析及未来发展趋势 18

4.1 ADAS用户需求调查分析 18

4.1.1 调查设计 18

4.1.2 研究结果 19

4.2 技术需求分析 27

4.3 行业需求分析 28

4.4 未来发展趋势 30

5 结论与建议 32

5.1 研究结论 32

5.2 不足与展望 33

参考文献 34

致谢 35

摘 要

随着IT行业以及互联网技术的高速发展，传统的工业也在随之变化，而汽车在人们出行生活中所扮演的重要角色，在人们生活被互联网所大大改变的同时，人们希望汽车也可以变得更加“善解人意”、更加“聪明”，人们希望能更加轻松地驾驶汽车。而ADAS（高级驾驶辅助系统）是实现汽车智能化的基础，所以该如何合理地分析出当前汽车行业的ADAS技术发展趋势和市场需求，成为了当前汽车行业研究的热点问题。

本文主要研究了市场对ADAS产品的需求和发展趋势。首先，结合ADAS技术的国内外应用现状，介绍了ADAS技术的概念和重点应用领域，并通过调查研究各大车企运用ADAS的情况，奠定了论文的理论现实基础。其次，通过Kano模型来对驾驶员的需求进行分析，并对ADAS技术和行业进行了分析，并结合当前社会大背景，推测了未来ADAS技术的发展趋势和ADAS技术需求；最后，结合ADAS技术需求分析，分别从技术层面、市场层面提出了促进国内ADAS技术发展的建议。

研究成果表明：国内ADAS技术不成熟导致其无法与整车厂进行合作，只能通过后装来实现，导致我国ADAS产品竞争力较低。ADAS产品的目的和意义是为了解放驾驶员，因此ADAS产品的发展趋势是更加智能化、网联化、从而使汽车能够理解驾驶员意愿并且更加安全。这两个特点将会是未来ADAS产品发展的主要方向。随着互联网公司的涉足ADAS行业，其高精度，高技术的优势也展现出来，所以互联网公司与传统车企的合作将会极大促进未来ADAS产品的质量的提高。

本文的特色在于：通过研究ADAS技术及其行业现状，结合Kano模型分析ADAS产品的用户需求。在此基础上，完成了ADAS的技术以及行业需求。在进行需求分析时，突破了仅从客观上考察ADAS的需求的局限性，进一步考察了用户的主观需求。本文选取的Kano模型更能体现出需求功能的特点，如“自动驾驶”为兴奋需求而“紧急情况可自动报警”则为期望需求。通过侧重研究不同功能的不同属性来为未来发展趋势的需求作合理依据。

关键词：ADAS；智能化；需求分析

ABSTRACT

With the rapid development of IT industry and Internet technology, traditional industries are also changing. The important role that cars play in people’s travel life is that while people’s lives are greatly changed by the Internet, people hope that cars can also change. To be more "comprehensible" and more "smart", people want to drive the car more easily. The ADAS (advanced driver assistance system) is the basis for the realization of intelligent cars. Therefore, how to reasonably analyze the current ADAS technology development trend and market demand in the automotive industry has become a hot issue in the current automotive industry research.

This article mainly studies the market demand and development trend of ADAS products. Firstly, combining the application status of ADAS technology at home and abroad, the concept and key application fields of ADAS technology are introduced. The investigation and research on the situation of the application of ADAS by major cart companies lays the theoretical and practical foundation of the thesis. Second, through the Kano model to analyze the driver's needs, and to analyze the ADAS technology and industry, combined with the current social context, speculated the future ADAS technology trends and ADAS technology needs; Finally, combined with ADAS technology requirements The analysis puts forward suggestions for promoting the development of domestic ADAS technology from the technical level and the market level respectively.

The research results show that: The immature domestic ADAS technology leads to its inability to cooperate with vehicle manufacturers, and can only be achieved through post-installation, resulting in a lower competitiveness of ADAS products in China. The purpose and significance of the ADAS product is to liberate the driver. Therefore, the development trend of the ADAS product is to be more intelligent and networked, so that the car can understand the driver's wishes and be more secure. These two characteristics will be the main direction for the development of ADAS products in the future. With the involvement of Internet companies in the ADAS industry, the advantages of high-precision and high-tech are also demonstrated. Therefore, the cooperation between Internet companies and traditional car companies will greatly promote the quality of future ADAS products.