摘 要

随着科技的快速发展，汽车势不可挡的涌入家庭，汽车数量大大增加，同时汽车美容在汽车后市场中所占的比重也越来越高。汽车美容的内涵，汽车美容包含的项目,以及在汽车后市场情景不明的情况下，怎样合理安排资源，占领这一市场，这些都是相关汽车企业需要关心的问题。汽车后市场的不断壮大发展，汽车美容行业异军突起，在汽车后市场中占据着至关重要的一环，汽车美容也越来越受汽车相关企业的重视。但现在各种街边美容店鱼龙混杂，项目价格、质量好坏参差不齐，我国这一块很少有企业做出品牌，许多汽车相关企业面临着如何做好汽车后市场中美容市场的问题。

本文的主要研究了汽车美容基本内涵，汽车美容包含的项目，我国汽车美容店的发展现状，和其运营管理模式，在此基础上，研究探讨我国汽车美容店未来发展趋势，以及在“互联网 ”的时代在汽车美容店中科学合理的运用O2O互联网线上消费线下服务的模式。

研究结果表明：我国汽车美容店还存在技术层次低，利润高，竞争激烈，综合管理水平差，缺乏正规的品牌、完善的服务等不足之处；汽车美容店将伴随互联网发展，未来O2O互联网运营模式将运用在汽车美容店中。

本文特色在于：层次分明、条理清楚。对汽车美容店当前发展现状分析透彻，通过实例来讲述汽车美容店，清晰易懂。

关键词：汽车美容；O2O；发展现状

Abstract

With the rapid development of science and technology, automobile overwhelming influx of families and greatly increased the number of cars, also automotive beauty in the automotive after market accounted for the proportion is also getting higher and higher. Connotation of automotive beauty, car beauty contained in the project, and in the automotive after market situation is unknown, how reasonable arrangement of resources, occupied the market, these are related to automobile enterprises need to be concerned about. Automotive beauty in the car market is a very important piece, with the continuous development of the market after the car, car beauty is increasingly subject to the attention of the automobile related enterprises. But now all street beauty shop cohabitation, item price, quality, good or bad there is no uneven, in our country a few companies make the brand, many automotive related companies facing how to do a good job in the automobile market in the beauty market problems.

The main purpose of this paper is through the elaboration of the basic connotation of domestic automotive beauty, car beauty contained in the project, the current situation of the development of China's automotive beauty shop, and its operation and management mode, on the basis of this, study the future development trend of China automotive beauty shop, and in the era of the Internet in automotive beauty shop in a scientific and reasonable using o2o Internet online consumer line service model.

Firstly, after the domestic auto market present situation and automobile beauty basic knowledge, focuses on the automotive beauty shop how to operation and management. Finally, further analysis in automotive beauty industry using o2o mode of operation and management.

The feature of this paper lies in: clear and clear. The analysis of the current situation of the development of automotive beauty shop thoroughly, through the examples about automotive beauty shops, clear and easy to understand.

Key Words: auto beauty; O2O; development status

目 录

第1章 绪论.................................................................1

1.1 本文研究的背景及意义..................................................1

1.2 本文研究的主要内容....................................................1

第2章 汽车美容店概述.......................................................2

2.1 常见汽车美容项目及工作方法............................................2

2.1.1 汽车美容的内涵....................................................2

2.1.2 汽车美容的种类及作用..............................................2

2.1.3 常见汽车美容项目的工作流程........................................5

2.1.4 汽车美容顾客接待一般工作流程......................................8

2.2 汽车美容店基本配置....................................................8

2.2.1 新店筹备..........................................................8

2.2.2 设备配置..........................................................9

2.2.3 人员配置.........................................................10

第3章 汽车美容店基本运营管理模式..........................................11

3.1 店内产品陈列.........................................................11

3.2 活动促销.............................................................11

3.3 产品保管.............................................................12

3.4 服务礼仪.............................................................13

3.5 美容店客户开发.......................................................14

第4章 国内外汽车美容店现状分析............................................18

4.1 国内汽车美容店现状分析...............................................18

4.2 国内与国外汽车美容店现状的对比分析...................................20

4.3 汽车美容行业发展特征分析.............................................20

第5章 我国汽车美容店发展前景及趋势........................................23

5.1 我国汽车美容店发展前景...............................................23

5.2 O2O线上交易线下服务.................................................23

5.2.1 O2O介绍..........................................................23

5.2.2 O2O经营模式......................................................24

5.2.3 O2O在美容店应用价值..............................................25

5.3 O2O与B2C的对比分析..................................................26

5.4 O2O在汽车美容行业运用的优势..........................................27

第6章 结论................................................................29

参考文献...................................................................30

致谢.......................................................................31