1. 研究目的与意义

this paper is composed of five chapters. chapter one introduces the background information and the brief outline of the paper. chapter two reviews the relevant literature of the paper, summarizing the study of critical discourse analysis at home and abroad and the previous research on the development of chinese medicine in america. chapter three mainly contains the theoretical framework of the paper, including the three-dimensional analysis model and the systemic-functional grammar, and the data collected from the texts of the sample reports. chapter four specifically analyzes the sample reports. chapter five is the conclusion of the paper, that is, the major findings, suggestions and limitations of the paper.

by studying the texts of the related reports in the new york times and analyzing their preferences through the methods of critical discourse analysis, it will help people in the business of chinese medicine understand the attitudes of mainstream american society towards it, improving and updating the strategy of promoting chinese medicine in the united states. besides, through studying how the new york times guides the public in some hidden ways in the news, the readers could improve their ability to think critically and ensure that they would not be misled.

2. 文献综述

basicintroduction to critical discourse analysis

critical discourseanalysis is a new branch of contemporary linguistics research. its methodologyis mainly based on systemic functional linguistics represented by halliday.systemic functional linguistics emphasizes the sociological function of languageand how the function works in practical applications.

cda is designedto discuss the relationship between ideology and power presented in discourse.the method of cda was originally proposed by the british linguist fowler in hisbook "language and control"in 1979. the publication of several important works, including "language and power" (fairclough1989),"language, power, and ideology"(wodak1989), and "prejudice indiscourse" (van dijk1984), marks that the cda theory begins to form asystematic network and gradually grows and develops.

cda emphasizesthe study of social and historical context and focuses on the discovery andanalysis of ideas in seemingly normal discourses which people are so used to thatthey neglect the hidden biases and dont critically think about them.

3. 设计方案和技术路线

This study selects 17 sample articles in the past 6 years related to Chinese medicine in the New York Times, using the methods of Critical Discourse Analysis(CDA), including Fairclough's Three-dimensional Model and Halliday's Systemic Functional Grammar, to explore how the news media language build the image of Chinese medicine and its ideology hidden behind the news.

4. 工作计划

2022.3.20

the framework of the paper has beenfinished.

2022.4.15

5. 难点与创新点

Not many researches on Chinese medicine reports with CDA techniques have been done. The 17 selected articles were never been analyzed before. The time scope is from 2013 to 2018, which means that the sources are relatively new.