Asian Social Science; Vol. 15, No. 4; 2019

ISSN 1911-2017 E-ISSN 1911-2025

Published by Canadian Center of Science and Education

Influence of Youth Subculture on the Ideological Guidance of Ideological and Political WeChat Public Number

Ranni Zhang^1,2, Ze Chen² amp; Songping Yang³

1 School of Journalism and Communication, Jinan University, Guangzhou, China

2 School of Humanities, Jinan University, Zhuhai, China

3 Zhuhai Campus, Jinan University, Zhuhai, China

Correspondence: Songping Yang, Qianshan Road, Zhuhai Campus, Jinan University, Zhuhai, China. E-mail: ysp08@163.com

Received: February 23, 2019 Accepted: March 3, 2019 Online Published: March 29, 2019 doi:10.5539/ass.v15n4p102 URL: https://doi.org/10.5539/ass.v15n4p102

The paper reported here is sponsored by the project of Guangdong Educational Science Planning Topic (The 19th CPC National Congress Spirit Research Project), Project name: Research on Linkage Mechanism of Ideological and Political Theory Course and New Media and New Technology in New Era, Project Grant No. 2016GZMZGJ04.

The research is also the staged achievement of the project: 2017 Guangzhou Philosophy and Social Sciences “13th Five - Year Plan” Special Topic on Marxist Theory and Practice, Project name: Research on Making Ideological and Political Work Live with New Media and New Technology, Project Grant No. 2018JKSJD83.

Abstract

An important proportion of the audiences of the ideological and political WeChat public are young people, and the “youth subculture” which has a great influence on the ideological and political WeChat public number prevailing among the audience youth. 'Guangdong students federation' WeChat public number and 'Jinan University Youth League Committee' WeChat public number are selected to do comparative study transforming the use of youth subculture, its advantages and deficiencies can be explored, and the ideological and political public number transformation and utilization of youth subculture optimization recommendations can be drawed.

Keywords: youth subculture, public number, ideological guidance, expression pack

Influence of Youth Subculture on College Students Ideological and Political Education

• 1. The Connotation of Youth Subculture

In a broad sense, subculture refers to a group of lifestyles that have cultural elements that are not available to other groups (Derks, 2007). There is no specific scope limitation for youth subculture, but it always has corresponding characteristics by default (Aceros, Belli, amp; Ninova, 2019). In the youth subculture, the youth group yearns for recognition and recognition. They wander around the center and the edge (Williams, 2019), share their thoughts and preferences in the group in an open, convenient and diversified way, and express and show their diverse and complex attitudes externally. Such youth groups are generally in a specific cultural context, and their thoughts, concepts, behaviors, etc. have different styles and styles from mainstream cultural groups. In the face of real social contradictions, they will be solved in their own unique ways. With the reform in education, teaching management has had to change. Teaching secretaries play an important role in education management. Especially, working in an English teaching and international environment, the secretaries have to face new challenges, and they require new skills to adapt to the environment. Thus, we have to discuss how these secretaries can adapt to the environment of using English as a working language; and how they can improve their work quality and efficiency to increasingly upgrade the education management level.

In all kinds of youth subcultures, the network youth subculture has dominated and dominated. Network youth subculture refers to a youth subculture form that is generated in the network age and can be spread and reproduced through the development of network technology (Liao, 2013). The Internet is an important carrier of the subculture of Internet youth. In the era of traditional media, teenagers use platforms such as newspapers,

radio, television and art to create subcultural circles and conduct identity confirmation. In the new media era, teenagers use digital technology and symbols to create new subcultures (Zhou, 2011). The main representative products of the network youth subculture reproduction are network buzzwords, paragraphs, expression packs and so on.

• 1. The Positive Impact of Youth Subculture on the Ideological and Political Education of College Students
     1. Expanding the Content of Ideological and Political Education

The attention and thinking of young people on social issues is the origin of youth subculture( Xu, 2013). The ideological and political education of the content of college students is conducive to enhancing the interest and attention of college students on the content of ideological education and cultivating their social observation ability. It not only expands the content of ideological and political education for college students, but also provides new ideas and innovative ways for the implementation of ideological and political education for college students.

• • 1. Provide an Innovative Carrier for Ideological and Political Education

Different from the communication characteristics of mainstream culture, the communication of youth subculture does not depend on specific media and carriers, but it continues to expand its communication channels with the development of science and technology and the innovation of media. In recent years, the large-scale application of new media such as QQ, Weibo and WeChat has made the form and

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