摘 要

文化创意产业今天继续发展，各种各样的文创产品也在不断地出现在我们的眼球里，它成了一种文化宣扬和传播的重要媒介，所以应该在文创产品的设计上更好地满足当代文化宣扬和人的需求。而“六月荷风”文创产品设计是根据“六月荷风”荷花画展中荷花的元素来进行的一系列产品设计。首先，对“六月荷风”进行调研，主要包括文化理念和消费群体的调研，然后再根据调研来进行文化的可视化，并确定目标培养物衍生载体; 然后，根据设计定位，通过对产品的全面研究，包括市场研究，技术研究，用户研究，其他研究，人类环境调查，相关法律法规进行研究，定位第二次; 然后，以各种程序设计的形式，通过筛选草图，最终确定3D建模，渲染，结构图和设计生产模型的完美解决方案; 最后，产品分析，人机环境分析的材料与技术设计方案，价值分析等方面进行了分析，以此来使本课题的设计达到最终的完整度。通过对此次“六月荷风”的设计，将荷花的元素融入到文具中，以此来延续“六月荷风”这次画展的意义，加强文化推广产品的价值出来。

关键词：六月荷风展 荷花 元素 文具

The Design of Cultural Creative Products in June

Abstract

Cultural and creative industries continue to develop today, a variety of Wenchuang products are constantly appearing in our eyes, it has become an important media to promote and spread the culture, it should be in the design of a better product To meet the needs of contemporary culture and human needs. The "June Hokkaido" Wensheng product design is based on "June Lotus" lotus painting exhibition lotus elements to carry out a series of product design. First of all, the "June lee" investigation, mainly including cultural ideas and consumer groups of research, and then according to the research to carry out cultural visualization, and determine the target culture derived carrier; and then, according to design positioning, through the product Comprehensive research, including market research, technical research, user research, other research, human environment survey, the relevant laws and regulations to conduct research, positioning the second time; then, in a variety of program design, through screening sketches, and ultimately determine the 3D modeling , Rendering, structure diagram and design and production model of the perfect solution; Finally, product analysis, man-machine environment analysis of materials and technology design, value analysis and other aspects of the analysis, in order to make the subject design to achieve the ultimate integrity degree. Through the "June lee" design, the lotus elements into the stationery, in order to extend the "June lee" the significance of this exhibition, to enhance the value of cultural promotion products out.

Keywords:June wind show Lotus Element Stationery

目录

摘要………………………………………………………………Ⅰ

ABSTRACT…………………………………………………………Ⅱ

1. 课题概述…………………………………………………1

1.1 研究背景………………………………………………………1

1.2 研究目的和意义…………………………………………………2

1.3 研究方法和步骤…………………………………………………3

1.4课题设计的预期成果……………………………………………3

1. 文化形象设计…………………………………………4

2.1文化概念调研……………………………………………………4

2.1.1文化理念……………………………………………………4

2.1.2消费群体……………………………………………………5

2.1.3文化形象……………………………………………………6

2.2文化形象定位…………………………………………………7

1. 文创类文具调研………………………………………9

3.1 市场调研………………………………………………………9

3.2 技术调研……………………………………………………14

3.3 材料与工艺分析………………………………………………14

3.4 用户调研………………………………………………………16

3.5造型规律调研…………………………………………………17

3.6人机调研…………………………………………………19

第四章产品方案设计………………………………………21

4.1 一期方案 …………………………………………………21

4.2 二期方案…………………………………………………23

4.3 三期方案…………………………………………………24

第五章产品结构设计………………………………………26

5.1 外观三视图…………………………………………………26

5.2 爆炸图…………………………………………………28

5.3 色彩标识设计………………………………………………30

5.4 色彩设计…………………………………………………30

第六章人机工程分析………………………………………33

6.1 把手人机分析………………………………………………33

6.2 产品边缘化人机分析…………………………………………33

6.3 产品尺寸人机分析……………………………………………34

第七章产品材料与加工工艺………………………………35

7.1 表面材料分析…………………………………………………35

第八章产品方案成本核算……………………………………36

8.1 产品价值的构成………………………………………………36

8.2 产品人文价值的分析……………………………………………36

8.3 产品经济价值分析……………………………………………37

第九章产品最终效果图………………………………………38

结束语……………………………………………………………43

致谢 ……………………………………………………………44

参考文献…………………………………………………………45

附录一……………………………………………………………46

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