论文总字数：13954字

摘 要

随着时代的快速发展和互联网的诞生与普及，人们对知识的获取变得更加多样化。文创产品是文化创意产业在微观层面上的具体承载形式，有两个重要的组成部分：文化创意内容和载体。相对于普通产品，具有更强的设计感和创意感，是实用性和审美性的有机统一。本次设计的衍生品会灵活提取藏品的造型图案元素，尽量使设计的产品不显得呆板、无趣，体现文物特点的同时与传统造型区分开。同样考虑到旅游产品的便携性，尺寸设计不宜过大，人机方面产品设计成基本能一手掌握的大小，体量容易掌控，使用也较为舒适。这次设计的目标是在实用性的基础上，让受众在衍生品与藏品间产生情感共鸣。

关键词：文创产品，文博机构，陶瓷设计，文物

Abstract

As a non-profit organization for public collection and research of textual remains and natural specimens with historical, scientific and artistic value, the museum is an opportunity to provide close contact with all kinds of people in society, and to directly receive education and cultural appreciation. Cultural education institutions. However, with the rapid development of the times, the birth and popularity of the Internet, people's access to knowledge has become more diverse, more convenient and universal. Cultural products are the specific bearing form of the cultural and creative industry at the micro level. There are two important components: cultural creative content and carrier. Compared with ordinary products, they have a stronger sense of design and creativity. They are an organic unity of practicality and aesthetics. They can satisfy the material needs of consumers and the spirit of consumers. demand.

The derivative of this design will flexibly extract the styling pattern elements of the collection, try to make the designed products not appear dull and boring, and reflect the characteristics of the cultural relics while being separated from the traditional styling. Considering the portability of tourism products, the size design should not be too large. The human-machine products are designed to be basically the size that can be mastered at one hand. The volume is easy to control and the use is more comfortable. On the basis of practicality, it is the goal of this design to let the audience resonate emotionally between derivatives and collections.

Key words: Cultural products, cultural institutions, ceramic design, cultural relics

目 录

摘要……………………………………………………………………I

ABSTRACT…………………………………………………………… II

第一部分 设计调研………………………………………………… 1

1.1 市场调研…………………………………………………………………1

1.1.1 文创产品的含义…………………………………………………1

1.1.2 博物馆文创产品的现状…………………………………………1

1.1.3 文创设计的方法和步骤…………………………………………2

1.1.4 国内衍生品案例分析……………………………………………3

1.1.6 英国博物馆衍生品案例分析……………………………………5

1.2 文物背景调查……………………………………………………………6

1.3.1 文物介绍…………………………………………………………6

1.3.2 错金银……………………………………………………………7

1.3.3 令骰………………………………………………………………8

1.3.4 行酒令……………………………………………………………8

1.3 造型规律调研……………………………………………………………8

1.5.1 茶具造型设计调研………………………………………………8

1.5.2 茶具的材料与种类………………………………………………13

1.4 用户调研…………………………………………………………………13

1.5 产品设计定位……………………………………………………………15

1.5 人机调研…………………………………………………………………15

第二章 产品方案设计……………………………………………… 18

2.1 前期方案设计……………………………………………………………18

2.2 中期方案设计……………………………………………………………19

2.3 后期方案设计……………………………………………………………22

1. 产品结构设计……………………………………………… 23

3.1 产品三视图………………………………………………………………23

第四章 产品人机设计……………………………………………… 27

4.1 产品色彩设计……………………………………………………………27

4.1.1 色彩原理…………………………………………………………27

4.1.2 配色方案…………………………………………………………27

1. 产品材料与加工工艺……………………………………… 29

5.1 陶瓷用品的原料…………………………………………………………29

5.2 陶瓷用品的加工工艺……………………………………………………29

第六章 产品最终效果图…………………………………………… 31

6.1 产品效果图表现…………………………………………………………31

6.2 产品包装图展示…………………………………………………………33

6.2 产品场景模拟图…………………………………………………………35

6.3 产品实物模型图…………………………………………………………37

参考文献 ………………………………………………………………39

附录1 …………………………………………………………………40

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