论文总字数：16314字

摘 要

社会在发展，人们的生活水平也在不断提高，随之旅游业也在快速发展，人们对文化创意产品的需求也越来越高。而我的家乡宿迁自建市以来，积极开展“文化宿迁”的建设，但是在这方面的研究时间相对较晚，基础较弱，未能形成具有地方特色的项羽文化产业。项王故里文化创意产品设计是以项羽文化为研究对象进而针对项王故里旅游景点而开发的项目，设计目标是根据现有的项王故里特征，结合消费群体特征开发新颖性的产品。通过产品系统设计的方法，首先，对项王故里及项羽文化进行调研，主要包括文化理念和消费群体的调研，根据调研进行文化形象的可视化进行设计，并确定目标文化衍生产品载体；其次，对设计的产品进行全方位的调研。然后进行初期方案构思，经过筛选和分析确定最终方案。最后，分析这款产品是否科学合理。通过构建以项羽文化为中心的文化创意产品来树立项羽文化形象，扩大项王故里旅游景区影响力，提高文化衍生系列产品的价值。

关键词： 项王故里 项羽文化 文化形象设计 文化创意产品

Culture creative product design for King Xiang’s Hometown
Abstract

Society in the development of people's living standards are also rising, along with the rapid development of tourism, people's demand for cultural and creative products is also getting higher and higher. And my hometown of Suqian since the city since the city, and actively carry out the "cultural Suqian" construction, but in this regard the research time is relatively late, the foundation is weak, failed to form a local characteristics of Xiangyu cultural industry. Xiangwang hometown cultural and creative product design is Xiang Yu culture as the object of study and then for the hometown of Hakka tourist attractions and the development of the project, the design goal is based on the existing characteristics of the hometown of Wang, combined with the characteristics of consumer groups to develop novelty products. Through the research of product system design, firstly, the research of Xiangwang hometown and Xiangyu culture mainly includes the cultural concept and the research of consumer groups, the visualization of the cultural image according to the research, and the target culture derivative product carrier. Secondly, Design of the product for a full range of research. And then the initial program concept, after screening and analysis to determine the final program. Finally, the analysis of this product is scientific and reasonable. Through the construction of Xiangyu culture as the center of the cultural and creative products to establish Xiangyu cultural image, expand the influence of the hometown of scenic spots, improve the value of cultural derivative products.

Keywords: King Xiang’s Hometown Xiang yu culture Cultural image design Culture creative products

目 录

摘要………………………………………………………………………………………………1

ABSTRACT……………………………………………………………………………………2

引言………………………………………………………………………………………………5 第一章 课题概述 ……………………………………………………………………………6

1.1 研究背景…………………………………………………………………………………6

1.2 研究目的和意义…………………………………………………………………………6

1.3 研究方法和步骤 ………………………………………………………………………7

1.4课题设计的预期成果 …………………………………………………………………7

第二章 文化形象设计 ……………………………………………………………………8

2.1文化概念调研 …………………………………………………………………………8

2.1.1文化理念…………………………………………………………………………8

2.1.2项羽京剧脸谱文化 ……………………………………………………………8

2.1.3 漆器纹饰文化 ………………………………………………………………9

2.1.4玉琮文化 ………………………………………………………………………10

2.1.5消费群体…………………………………………………………………………11

2.1.6购买商品…………………………………………………………………………14

2.1.7文化形象…………………………………………………………………………14

2.2文化形象定位 …………………………………………………………………………14

第三章 项王故里文化创产品调研 ……………………………………………………16

移动电源

3.1 市场调研 ………………………………………………………………………………16

3.2 技术调研 ………………………………………………………………………………17

3.3 人机调研 ………………………………………………………………………………18

3.4 用户调研 ………………………………………………………………………………18

3.5造型规律调研 …………………………………………………………………………21

3.6相关法律法规 …………………………………………………………………………21

第四章 产品方案设计……………………………………………………………………22

4.手绘方案设计图…………………………………………………………………………22

第五章 产品结构设计……………………………………………………………………24

5.1 项羽移动电源爆炸图…………………………………………………………………24

5.2 项羽移动电源三视图…………………………………………………………………25

5.3 项羽移动电源总装图…………………………………………………………………25

5.4 标识设计………………………………………………………………………………26

5.5 色彩设计………………………………………………………………………………26

第六章 人机工程分析 …………………………………………………………………29

6.1开关人机分析…………………………………………………………………………29

6.2产品边缘化人机分析…………………………………………………………………29

6.3产品尺寸人机分析……………………………………………………………………30

第七章 产品材料与加工工艺…………………………………………………………31

7.1造型材料分析…………………………………………………………………………31

7.1.1造型材料的选用…………………………………………………………………31

7.1.2材料的加工艺……………………………………………………………………31

7.2表面材料分析…………………………………………………………………………31

第八章 产品方案成本核算 ……………………………………………………………33

第九章 产品最终效果图 ………………………………………………………………34

结束语 ……………………………………………………………………………………37

参考文献 …………………………………………………………………………………38

附录 ………………………………………………………………………………………39

致谢 ………………………………………………………………………………………40

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