论文总字数：12070字

摘 要

本文对国内外VI设计的现状及VI设计的原则、作用、基础要素进行了简单的介绍与分析，可以发现一个城市的品牌形象设计代表了这个城市的外在形象，能够显示它的经济实力与精神文化，是它无形的潜在财产。随后从地理环境、文化历史、传统寓意与地域特征等方面对武进站的VI设计进行了解释，可以得知武进站的VI设计是以淹城“三城三河”的地形外貌、武进“止武为和，追求卓越”的人文精神、代表着人类的智慧与精神意志的饕餮纹等为设计灵感，来进行制作创造的。本文通过对VI设计的研究，力图从中找出一些设计规律，希望对江苏南沿江城际铁路武进站VI系统设计有所帮助。

【关键词】VI设计；武进站；地域特征；人文精神

Abstract

This paper briefly introduces and analyzes the current situation of VI design at home and abroad and the principles, functions and basic elements of VI design. It can be found that the brand image design of a city represents the external image of the city, can show its economic strength and spiritual culture, and is its intangible potential property. Then it explains the VI design of Wujin station from the aspects of geographical environment, cultural history, traditional implication and regional characteristics,we can know that the VI design of Wujin station is inspired by the appearance of Yancheng's "three cities and three rivers", the humanistic spirit of Wujin's "stop fighting for peace and pursue excellence", and the Taotie pattern representing human wisdom and spiritual will. Through the study of VI design, this paper tries to find out some design rules, hoping to be helpful to the VI system design of Wujin station of Jiangsu South Riverside intercity railway.

[Key words] VI design; Wujin station; Regional characteristics; Humanistic spirit

目录

摘要...................................................................................I

Abstract...............................................................................II

第一章 引言............................................................................1

1.1 本课题的研究意义................................................................1

1.2 本课题的研究目的................................................................1

1.3 本课题的研究背景................................................................1

1.4 武进的人文精神..................................................................2

第二章武进站 VI设计的原则与方法........................................................3

2.1 VI设计的定义....................................................................3

2.2 VI设计的原则....................................................................3

2.3 VI设计的重要性..................................................................4

2.3.1 VI设计在企业品牌形象建设的作用..............................................4

2.3.2 VI设计在城市品牌形象建设的作用..............................................5

2.3.3 武进站VI设计的关键.........................................................5

2.3.4优秀的VI设计的意义..........................................................5

2.4 VI设计的现状....................................................................5

第三章武进站VI设计中的基础要素........................................................6

3.1武进站标志的导入 ................................................................6

3.1.1标志在武进站VI设计中的地位..................................................6

3.1.2武进站标志的设计原型.........................................................6

3.2武进站标准色彩的寓意.............................................................6

3.2.1武进站主要色彩的象征意义.....................................................6

3.2.2武进站VI设计中标准色彩与辅助色彩的作用......................................7

3.3武进站VI设计中标准字体的设计规范................................................7

3.4武进站VI设计中辅助图形的地位....................................................8

3.4.1武进站VI设计中辅助图形的作用................................................8

3.4.2 辅助图形在武进站VI设计中的重要性...........................................8

3.4.3 武进站辅助图形的设计来源....................................................8

结论...................................................................................10

谢辞...................................................................................11

参考文献...............................................................................12

第一章 引言

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