摘 要

运用展示设计中视觉传达的设计语言通过对展品和空间之间进行氛围营造，以汉口历史文化展示中心为参照对象，结合视觉传达的运用，增强对博物馆展品的记忆点和整个展陈空间的直观感受。以视觉传达要素中色彩、灯光、新媒体艺术等等设计元素形成独特的展示效果。随着更多的人对于历史文化方面的重视和推崇，所以要在如何做好氛围营造和视觉传达上多研究多探讨。使其参观的群众得到更好的体验和收获，并且在设计的过程中得到了更多的知识。

本论文一共分为五个部分。第一部分是绪论，它阐述了本次论文的目的及意义，奠定了该论文的研究方向及范围。具体解析了在国内不少城市中文化性展馆存在的诸多问题，总结了目前国内外博物馆所面对的诸多问题和困难，并为后面的分析论证作铺垫。第二部分浅析展示空间中的视觉传达要素，从概念上解剖视觉传达的种类以及呈现的方式方法，为后面的理论验证做铺垫。第三部分是本篇论文的核心部分，具体从博物馆空间的空间序列、色彩及灯光三个方面结合不同地区与国家的实际优秀案例围绕着视觉传达要素做具体的分析，提取出实用的、有效的以及有特色的博物馆设计。一方面是对比与国内那些粗制滥造的博物馆，好仔细对比其优势与劣势。再者，结合总结出来的优点，运用到此次的毕业设计案例当中，探讨出合理可行的方案及结果。第四部分简要的分析了空间展示和视觉传达的理论实施方法，列出了在空间中视觉传达的多元化。第五部分为此次的毕业设计，结合上述的理论知识与现实条件，做出一套完善的视觉传达设计运用到展示空间中。

关键词：展示空间 视觉传达 设计语言

Abstract

Use through design, visual communication design language of exhibits and to create an atmosphere of the show, in Hankou historical and cultural exhibition center as a reference object, combined with the use of visual communication, enhancement of museum exhibits memory and the exhibition Chen space intuitive feelings. To visual communication elements in color, light, new media art and design elements formed unique display effect. With more and more people to the attention of the historical and cultural aspects and respected, so how to do well in creating an atmosphere and visual communication research study. The visit of the masses get a better experience and harvest, and in the process of design has been more knowledge General.

This thesis is divided into five parts altogether. The first part is introduction, it expounds the purpose of this paper and the significance, has laid the research direction and scope of the paper. Specific parsing the cultural exhibition hall in many domestic cities exist many problems, summarizes the museum faces many problems and difficulties at home and abroad, and makes foreshadowing for later analysis. The second part analyses the elements of visual communication in exhibition space, according to the types of the concept of visual communication on anatomy and rendering methods, for the theory behind the validation. The third part is the core part of this paper, the concrete from the museum space sequence of space, color and lighting combines the actual conditions of different regions and countries in three aspects: the outstanding case around the visual communication elements do specific analysis, to extract the practical, effective and distinctive museum design. On the one hand, compared with domestic shoddily built museum, good carefully comparing the advantages and disadvantages. Moreover, combined with summed up the advantages of using to the graduation design cases, discusses the feasible schemes and results. The fourth part briefly analyses the space show and the theory of visual communication implementation method, lists the diversity of visual communication in the space. The fifth part for the graduation design, to combine the theoretical knowledge and practical conditions, to make a perfect visual communication design used in exhibition space.

Key Words: Display Space Visual Communication Design Language

目 录

摘要 I

Abstract II

1 绪论 1

1.1选题的原因与目的 1

1.1.1选题的原因 1

1.1.2选题的目的 1

1.2课题的现状及问题分析 1

1.3数据分析 2

2 展示空间中的视觉传达 3

2.1何为展示空间 3

2.2博物馆展示空间现状 4

2.3博物馆展示空间的视觉艺术 4

3 视觉传达与展示空间要素 5

3.1视觉传达与空间序列 5

3.2视觉传达中的色彩 5

3.3视觉传达中的光影 6

4 视觉传达在博物馆展示空间的运用 8

4.1平面视觉设计 8

4.1.1平面视觉设计基本概论 8

4.1.2平面视觉设计基本原则 8

4.1.2平面视觉设计的空间展示 8

4.2立体视觉设计 9

4.3新媒体的视觉艺术 10

5 汉口历史文化展示中心视觉传达的运用 11

5.1 汉口历史文化前言概述 11

5.1.1汉口历史的文化背景 11

5.1.2分析汉口历史文化的保存现状 12

5.2设计的理念及构思 13

5.3设计的实际运用 13

5.3.1建筑外观设计解析 13

5.3.2汉口历史文化展示中心导视设计 14

5.3.3汉口历史文化展示中心展厅设计 15