摘 要

随着近两年我国举办的中大规模的展会越来越多，展会所创造的直接收入和所带动的关联产业产出大幅增加,我国未来的展会设计极具发展潜力，展会设计越来越得到重视,这对我们来说既是机遇也是挑战。特装展示设计在展位中运用主题营造、平面规划、照明布置、色彩搭配等多种表现方式，有针对性地将展示产品或信息传递给参观者．起到促进观众了解展品及参展企业文化等作用。在特装设计在近年来飞速发展的同时，参观者对于展示设计的眼光越来越挑剔，科学技术的发展使展示手法越来越丰富多样，展会已不仅仅只是展示物品，更要结合与参观者的互动，作为设计师我们更要有创新意识。本文研究特装展示设计，是为了提高我们的展会特装设计水平。结合徽派建筑博物馆项目的设计研究，重点论述在展会设计中的特装设计，并对特装设计的材料、结构、形式、运输、仓储、多次应用、绿色设计等进行系统理论研究。

关键词：展会设计 特装设计 展示空间

Abstract

As more and more large-scale exhibitions have been hold in China, the exhibition has created as a consequence of direct income and related industry output increased dramatically, China's future exhibition design has potential development, exhibition design has been paid more attention, which is both opportunity and challenge for us.In display design special decoration booth use of subject construction, layout planning, lighting arrangement, colour collocation a variety of ways, such as targeted will show products or information to visitors. Promote the audience understand the exhibits and exhibitors culture etc.In special assembly design at the same time of rapid development in recent years, visitors to display design through the eyes of more and more picky, the development of science and technology make the display technique is more and more diverse, the exhibition has been more than just display items, more want to combine to interact with visitors, as a designer we should have more innovation consciousness.In this paper, display design, is to improve our exhibition, design level.Has been gloriously enrolled museum building design research of the project, discusses the special decoration design in exhibition design, and the design of special decoration materials, structure, form, transportation, storage, multiple applications, such as green design for system theory research.

Key Words：Exhibition design, Special decoration design, Exhibition Space

目 录

摘要...............................................................................................................................................Ⅰ

Abstract..........................................................................................................................................Ⅱ

第1章 绪论...................................................................................................................................1

1.1引言.......................................................................................................................................1

1.2选题目的、意义及研究内容...............................................................................................1

1.3特装设计的概述...................................................................................................................1

1.3.1特装设计的概念............................................................................................................1

1.3.3特装设计的特点............................................................................................................2

第2章 国内外展会特装设计状况...............................................................................................2

2.1 国内展会特装设计状况......................................................................................................2

2.2 国外展会特装设计状况......................................................................................................3

第3章 不同展台的特装设计分析...............................................................................................5

3.1小型展台特装设计分析.......................................................................................................5

3.2中型展台特装设计分析.......................................................................................................5

3.3大型展台特装设计分析.......................................................................................................6

3.4综合型展台特装设计分析...................................................................................................7

第4章 特装展示的设计手法.......................................................................................................8

4.1展示造型与空间的塑造.......................................................................................................8

4.2材料质感与肌理的表现......................................................................................................,9

4.3色彩与光影的变化...............................................................................................................9

4.4可持续设计...........................................................................................................................9

第5章 设计案例分析——徽派建筑博物馆设计......................................................................11

5.1徽派建筑博物馆设计的立意..............................................................................................11

5.2徽派建筑博物馆展馆设计..................................................................................................11

5.2.1徽派建筑博物馆展馆外观设计...................................................................................11

5.2.2徽派建筑博物馆内部特装设计...................................................................................12

第6章 结论..................................................................................................................................14

参考文献.......................................................................................................................................15

致谢...............................................................................................................................................16

第1章 绪论