论文总字数：27661字

摘 要

随着中国经济的飞速发展，人们对物质的需求已不再如当初迫切，人们不再满足于能用、易用的产品，而期待从产品中获得更好的情感体验和找寻属于自己的归属感。情怀和认知的需要，让我们开始越来越倾向于自己的文化，倾向于有中国文化特色的产品。文房四宝系列——徐州放鹤亭文化创意产品设计，在设计时融合了苏轼《放鹤亭记》的核心思想，并且结合了徐州放鹤亭的历史典故、相关的文化产品，以及周边景物等设计元素，用现代化的审美来打造传统韵味的设计。

目前现有产品的外观造型设计往往比较单一，通过对其造型方面的设计，并融入文化元素，来改善使用者在心理和生理上的需求。文章通过产品系统设计的方法，深入研究了徐州放鹤亭和文房四宝系列产品的相关信息，包括市场调研、用户调研、技术调研、人机工程调研、造型规律调研等等，确定了设计方向：根据徐州放鹤亭和文房四宝系列产品的内涵来源，对二者关系进行详细的分析，确定了设计产品的类型。根据设计定位的方法概念，勾画多种方案，进行整合分析，确定了更具有文化内涵更完善的最终方案，再进行一系列深入设计工作，包括草图绘制、三维软件建模、渲染效果图、三视图确定、实物模型制作等等；最后，对最终方案进行材料与工艺分析、人机工程分析等一系列工作，以验证其科学合理性。

最终顺利完成产品系统设计流程，设计出一套格调高雅、兼具创新性和实用性、适应市场趋向和公众需求的文创产品。丰富人们的精神文化生活，让人们参观的同时能够将“文化景点”带回家，珍藏一份文化记忆，实现传递文化、弘扬传统的目的。

关键词: 徐州放鹤亭； 文房四宝系列产品； 造型设计； 文化

THE "SCHOLAR'S FOUR JEWELS"SERIES

--XUZHOU FANGHE PAVILION CUITURAL AND CREATIVE PRODUCT DESIGN

ABSTRACT

With the rapid development of China's economy, people no longer like urgent demand for material, people no longer content to use and easy to use products, and look forward to better emotional experience and from product to find belongs to own the sense of belonging. Feelings and cognitive needs, let us get more and more tend to their own culture, tend to have Chinese culture characteristics of products.

Four treasures series, Xuzhou crane pavilion culture creative product design, when the design is a blend of Su shi's core put crane pavilion, ideas, and combines the Xuzhou crane pavilion of historical allusions, related cultural products, as well as the surrounding landscape design elements, such as using modern aesthetic to create the lasting appeal of traditional design.

Existing product appearance design tend to be single, through its appearance design, and integrated into the cultural elements, to improve the user on the psychological and physiological needs. In this paper, through the method of product system design, further study of the Xuzhou crane pavilion and four treasures series products of relevant information, including market research, user research, technology research, man-machine engineering research, design research, etc., determine the design direction: according to Xuzhou crane pavilion and four treasures series products the connotation of the source, for a detailed analysis of the relationship, determine the type of product design. According to the method of positioning design concept, draw a variety of solutions, integrated analysis, to determine the more perfect final plan has the cultural connotation, and then a series of in-depth design work, including sketch map, 3 d software modeling, rendering, the determination of three view drawing, physical model making, etc. Finally, the material and process analysis

was carried out on the final plan, man-machine engineering analysis and so on a series of work, to verify its scientific rationality.

Finally complete product system design process, design a set of elegant style, both innovative and practical, adapt to market trends and the needs of the public product. Enrich people's spiritual and cultural life, make people to visit the "cultural attractions" will bring it home at the same time, a cultural memory, achieve the purpose of the transfer of culture, carry forward the traditional.

Keywords: Xuzhou put crane pavilion; Four treasures series; products appearance design; culture

目 录

摘要……………………………………………………………………I

ABSTRACT…………………………………………………………… II

第一章 产品调研…………………………………………………… 1

1.1 市场调研…………………………………………………………………1

1.1.1 徐州放鹤亭与苏轼的概述………………………………………1

1.1.2 文房四宝的发展概述……………………………………………2

1.1.3 文房四宝的发展现状……………………………………………3

1.1.4 文房四宝产品的市场分析………………………………………5

1.1.5 文房四宝产品的发展预测………………………………………6

1.1.6 市场调研总结……………………………………………………7

1.2 技术调研…………………………………………………………………7

1.2.1 文房四宝的功能及工作原理……………………………………7

1.2.2 文房四宝的结构及其主要部件…………………………………8

1.2.3 文房四宝的材料与工艺成分……………………………………8

1.2.4 常见文房四宝的尺寸分析………………………………………10

1.2.5 技术调研小结……………………………………………………10

1.3 人机调研…………………………………………………………………10

1.3.1 现有产品的人机工程分析………………………………………10

1.3.2 文房四宝的人机环境分析………………………………………12

1.3.3 人机工程调研小结………………………………………………13

1.4 用户调研…………………………………………………………………13

1.4.1 产品问卷调查……………………………………………………13

1.4.2 用户认知度调查…………………………………………………13

1.4.3 用户调研小结……………………………………………………18

1.5 造型规律及色彩调研……………………………………………………18

1.5.1 产品造型演变调研………………………………………………19

1.5.2 产品的形态与色彩搭配调研……………………………………19

1.5.3 造型规律及色彩调研小结………………………………………21

1.6 行业规范调研……………………………………………………………21

1.6.1 技术要求…………………………………………………………21

1.6.2 行业规范调研小结………………………………………………22

1.7 产品设计定位……………………………………………………………22

第二章 方案设计…………………………………………………… 23

2.1 前期方案设计(草图)……………………………………………………23

2.2 中期方案设计（草图）…………………………………………………28

2.3 后期方案构想……………………………………………………………31

2.4 选定方案…………………………………………………………………35

第三章 结构设计…………………………………………………… 37

3.1 产品装配图………………………………………………………………37

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