摘 要

ABSTRACT····························II

1. . 国内外户外音乐节调研
2. 1国外音乐节···························1

1.1.1伍德斯托克音乐节······················1

1.1.2格拉斯顿伯里音乐节·····················1

1.1.3蒙特里国际流行音乐节···················1-2

1.2国内音乐节···························2

1.2.1迷笛音乐节·························2

1.2.2草莓音乐节·························3

1.3户外音乐节概述

1.3.1户外音乐节简介·······················3

1.3.2国内户外音乐节局限·····················3

1. . 音乐节海报设计

2.1爵士音乐海报设计·······················4

2.2摇滚音乐海报设计·······················5

2.2.1波普风格··························5

2.2.2迷幻风格··························6

2.3电子音乐海报设计·······················6

2.3.1矢量图形应用························6-7

2.3.2概念性设计························7-8

第三章. 视觉形象设计

3.1 南京森林音乐节调研····················9-10

3.2主题图案系列海报设计·····················10-13

3.3颜色对标志图案及海报的影响················13-14

3.4文字对标志图案及海报的影响·················14-15

3.5以同类音乐节历年海报设计分析················16

3.5.1以草莓音乐节历年海报设计分析··············16-20 3.5.2以迷笛音乐节历年海报设计分析·················20

3.5.3以伍德斯托克海报设计分析·················20

3.6主题图案设计·························21

3.6.1前期方案构思与设想（草图）·················21-22 3.6.2主题图案设计发展（定稿图）··················23

3.7周边物品设计·························24

第四章.VI视觉形象手册设计

4.1 VI的定义····························25

4.2 VI基础系统设计························25-26

4.3 VI应用系统设计························26-27

结束语······························28致谢·······························29

参考文献·····························30-31

摘 要

本文对多个音乐节进行分析，通过对宣传材料的视觉设计和角度设计,并联系相关的设计理论,美学理论、沟通理论、营销理论等,和大量的实物进行了分析。从很多角度,各种研究节日宣传资料设计、设计过程并探讨节日促销宣传材料设计的作用。第一章从国内外研究的大方向进行调研海报设计；第二章分析并挖掘美学的特征以及从节日宣传材料,封面故事的内容、风格、形式、和分类相关信息理论例子分析;第三章讨论的是自己的音乐节设计,加强品牌推广,从几个角度,颜色，文本,布局,成为优秀的设计作品;第四章是做VI品牌视觉识别手册。结论章节讲的是主要观点和写作收获,为未来音乐节设计研究中打下基础，因为对于音乐的设计越来越重要，音乐节设计和生产对中国节日促进有很大的影响。

关键词：海报招贴 品牌推广 视觉表现 音乐节

ABSTRACT

Festival unique design requirements, mainly in refining the design theme and visual performance, how to better shape the festival's image in the eyes of fans individuality, increase awareness and dissemination of degrees. This paper analyzes the multiple music festivals through the visual design point of view of publicity materials design, posters posters mainly based, and contact the relevant design theory, aesthetics, communication, marketing, etc., and a large number of in-kind were analyzed. From many angles, various research Festival publicity materials design, the design process as well as for the music festival, and to explore the role of promotional publicity materials design for the festival. The first chapter from the general direction of domestic and foreign research Festival; poster design from the second chapter analyzes the characteristics of each mining aesthetic festival for the cover story of propaganda materials, content, style, form, and categorize relevant information theory examples analysis; the third chapter discusses the design of their own music festival, strengthen brand promotion, from the viewpoint of several colors, text, layout, make excellent design works; the fourth chapter briefly VI brand visual identity manual. Conclusions summarized the main points of the chapters and writing harvest, lay the foundation for future music festival design research, design and produce a beneficial effect on China to promote the festival.

Keywords: Posters posters; Branding visual; Performance; Music festival

1. 国内外户外音乐节调研

1.1国外音乐节

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