1．目的及意义（含国内外的研究现状分析）

Purposeand significance

(Including analysis of research status at homeand aboard)

Purpose: Coffee ispopular between adults and young people and has become a pleasant morningroutine for Arabs and many countries, giving a sense of optimism and a greatstart to a nice day. Where there are rituals and methods followed by eachcountry to enjoy the preparation and drinking coffee, opinions differ andtastes of people in the selection of coffee appropriate, according to the tasteand color and quality of coffee, and based on the culture history coffeeculture, I desired design of the series of coffee by providing in the background coffee culture describing,materials the Design of packaging cans in the coffee series, colors and graphicdesign ideas. The concept and meaning are designed to express consumers, givingconsumers a simple impression of the product and a strong desire to buy. in ourtime this, the most coffee products use Coffee is soluble, and regardless useof handmade coffee is dispensed with, but after careful research, reflectionand compare, I try to encourage and spur the use handmade of historic coffee,by creating a series of packaging designs coffee Yemen to attract people tocoffee Mocha, fit and meet the desire of the consumer.

Significance: Coffeeseeds, called green coffee, are the second most traded commodities in the worldafter crude oil, because they contain caffeine, and it has a stimulant effecton humans. Coffee is one of the most popular drinks in the world today, andcoffee is an important focus of trade, economy, and social interaction. Theoldest reliable evidence of drinking coffee in contemporary Yemen south of theArabian Peninsula appears in the mid-fifteenth century in the Sufi monasteries.

Yemeni merchants took coffee to their home andbegan to plant coffee seeds, until the drink reached Mecca, the Levant, Persiaand Turkey, Africa to Europe, and the rest of the world.

As for the origin of the coffee and the statediscovered Yemen or Ethiopia, there are many differences on this subject andthere are novels and legends.

However, it was proven that the first whoplanted the coffee are Yemenis people, and develop them on land Yemen for morethan 500 years was the result of the abundance of climate and the suitableterrain for growing coffee. Was ancient Yemen the first export coffee, whichtravels coffee to countries via camels and then through the port of Al-Mocha.

Al-Mocha is known for being the main gate of tocoffee, which is called Mocha Sani, which was highly appreciated betweencountries and because of its distinctive taste. This brand known as (Mocha)originated in the port of Al-Mocha. Over time, Yemen lost its link to thisbrand and the reason is that a number of foreign companies attributed this nameto their products, the exploiting the success of this brand since ancient timesand marketing their goods. And some Exporters who are seeking to mix coffeeexported and imported. Where some of the population and traders are seeking torestore the original brand history of coffee of Mocha.