摘 要

本文以感官为突破点，对服装图案、面料、颜色设计进行研究，通过调查的方法，探讨消费者潜在的消费行为。研究点最终定位到如何激发人们深层次对服装的感情，让消费者与服装产生情感共鸣，使服装与一种新的概念思维联系在一起，从而衍生出一种新的概念化服装。以达到人们感官与思维上的满足，最终将设计情感与创新理念合二为一。^[1]

全文分八个章节，并结合三个情感化服装案例进行研究。首尾两章对研究课题进行分析与总结。第二章，重点阐述设计心理学概念及情感体验。第三章，体会服装色彩搭配产生的视觉心理。第四章，探讨节奏与韵律在服装设计中的创新应用。第五章，研究肌理制作所产生的触觉感受。第六章，挖掘气味与记忆的关系。第七章，总结情感化设计融入到服装设计的必要性及概念化服装设计。

关键词： 视觉 听觉 触觉 嗅觉 服装设计 情感化

Abstract

In this paper, the sense as a breakthrough point, the clothing pattern, fabric, color design research, through the investigation methods, to explore the potential consumer behavior. The final positioning of research to how to arouse people's deep to the clothing of feelings, let the consumer and apparel empathize, clothing and a new conceptual thinking linked together, which are derived from a new concept of clothing. In order to meet the people of sense and thinking, emotional design and innovative ideas will eventually be made one.

The full text is divided into eight chapters, and combined with the three emotional clothing case study. The two chapter carries on the analysis and summary of the research. The second chapter focuses on the concept of design psychology and emotional experience. In the third chapter, the visual psychology of the clothing color matching. The fourth chapter discusses the innovation and application of rhythm and rhythm in fashion design. In the fifth chapter, the tactile sensation caused by the texture is studied. The sixth chapter, the relationship between odor and memory. In the seventh chapter, the necessity of the emotional design and the concept of clothing design is summarized.

Key Words：Vision;Hearing;Touch; Smell; Clothing design ; Emotional

目 录

摘要..............................................................................................................................................................7

Abstract........................................................................................................................................................7

第一章 绪论

1.1研究背景......................................................................................................................................7

1.2研究现状.....................................................................................................................................7

1.3研究目的与意义.........................................................................................................................8

1.4研究方法.....................................................................................................................................8

第二章 设计心理学概念分析

2.1设计心理学概念...............................................................................................................9

2.2 感官的形成与发展..........................................................................................................9

2.3感官在服装设计中的体验...............................................................................................9

2.3.1感官衍生的情感体验................................................................................................9

2.3.2服装搭配的情感体现...............................................................................................10

第三章 视觉在服装设计中的应用

3.1视觉心理与服装设计相通性................................................................................................10 3.2视觉元素在服装色彩设计中的应用发展.................................................................................11

3.2.1色彩的寓意...........................................................................................................................11 3.2.2色彩组合形式美法则...........................................................................................................12

3.2.3服装色彩设计所产生的视觉心理.......................................................................................13

3.3本章小结 ..................................................................................................................................14

第四章 听觉在服装设计中的应用

4.1听觉元素在服装图案选材的体现.............................................................................................15

4.2听觉在服装图案中的应用方式.................................................................................................16

4.3服装图案设计产生的听觉心理.................................................................................................17

4.4本章小结.....................................................................................................................................17

第五章 触觉在服装设计中的应用

5.1触觉元素与触觉体验.................................................................................................................18

5.2服装设计中的触觉表现.............................................................................................................18

5.2.1服装面料的肌理..................................................................................................................19

5.2.2肌理制作手法应用..............................................................................................................20

5.3本章小结………………………………………………………………………………….........21

第六章 嗅觉在服装设计中的应用

6.1嗅觉含义与“联觉”现象.........................................................................................................22

6.2气味与记忆的关系.....................................................................................................................23

6.3本章小结.....................................................................................................................................23