论文总字数：15222字

摘 要

伴随经济的发展，人们生活水平不断提升，在经济富裕的同时人们渴望精神世界的满足，尤其是带有孩子的家庭，重视对于孩子的陪伴问题，科技馆成为度过亲子时光的好场所。导视系统在其空间语境中扮演着不可或缺的角色，随着科技的发展，传统导视系统已经无法满足游客的需求，他们需要更加高效，更人性化的导视设计，特别针对青少年等低龄群体，他们还需要更多情感上的支持与关怀。

本文通过对南京科技馆的现场调查，结合此次毕业设计：南京科技馆导视系统设计，通过对科技馆环境的分析、空间特点的研究、不同受众群体的心理研究，让游客能够在南京科技馆拥有一段美好的体验。导视系统这样一个在空间中与人第一时间接触的设计，它第一时间表现了空间的气质与特点，他是否美观、是否能够完美地为人服务、能否带给人正确的情感体验，直接影响此次出行的质量。对于南京科技馆的导视系统设计，既考虑到受众的心理需求，又能够与南京科技馆的主题和内涵相结合，满足游客的多种需求，此外结合新媒体导视，运用高科技手段与交互方法，提高导视的趣味性，加强游客与南京科技馆的交流互动，带给游客开心愉悦的情感体验。

关键词：南京科技馆 导视设计 情感化设计 新媒体导视 儿童导视

Abstract

With the development of economy, people's living standards are constantly improving. At the same time of economic prosperity, people are eager to meet the spiritual world, especially families with children, and pay attention to the problem of children's companionship. Science and Technology Museum has become a good place for parents and children to spend their time. The guide system plays an indispensable role in its spatial context. With the development of science and technology, the traditional guide system has been unable to meet the needs of tourists. They need more efficient and humanized guide design. Especially for young people and other groups, they need more emotional support and care. Based on the field survey of Nanjing Science and Technology Museum, combined with the graduation project: the design of Nanjing Science and Technology Museum's guide system, through the analysis of the environment of the science and Technology Museum, the research of the spatial characteristics, and the psychological research of different audiences, the tourists can have a beautiful experience in Nanjing Science and Technology Museum. The design of the guide system, which is the first contact with people in the space, shows the temperament and characteristics of the space at the first time. Whether it is beautiful, can serve people perfectly, and can bring people correct emotional experience directly affects the quality of this trip. For the guide system design of Nanjing Science and Technology Museum, not only the psychological needs of the audience are considered, but also the theme and connotation of Nanjing Science and technology museum can be combined to meet the needs of tourists. In addition, combined with new media guide, high-tech means and interaction methods are used to improve the interest of guide system, strengthen the communication and interaction between tourists and Nanjing Science and Technology Museum, and bring tourists a happy emotional body Check.

Key words:Nanjing Science and Technology Museum ；Guide design ；Emotional design；New media guide；Children's Guid

目录

摘 要 I

Abstract II

第一章：绪论 1

1.1研究的目的和意义 1

1.1.1研究的目的 1

1.1.2研究的意义 2

1.2 国内外相关理论综述 3

1.2.1 国内外相关理论综述 3

1.2.2 国内外研究与实践 3

1.3 研究的内容和方法 3

1.3.1 课题研究的内容 3

1.3.2 课题研究的方法 4

第二章 儿童及科技馆导视设计需求 5

2.1 儿童导视需求…………………… …………………………………………5

2.1.1造型颜色需求 5

2.1.2 心理情感需求 5

2.2 科技馆导视设计需求 ………………………………………………………6

第三章 南京科技馆导视设计要点 7

3.1南京科技馆形象分析 7

3.2南京科技馆空间特点 7

3.3 南京科技馆导视类型 8

第四章：南京科技馆导视设计方案 ……………………………………9

4.1导视设计总构思……………………………………………………………9

4.1.1空间规划 10

4.1.2 导视定点 10

4.2导视设计定位 ……………………………………………………………10

4.2.1 目标人群定位 10

4.2.2功能定位 10

4.3科技馆导视图形标准 ……………………………………………………11

4.3.1图标/字体/箭头 11

4.3.2辅助图案与色彩 11

4.3.3地图设计 13

4.4 导视类型 14

4.4.1立式 14

4.4.2贴墙式 14

4.4.3贴地式 14

4.4.4互动装置 14

4.4.5导览手册 14

4.5具体设计方案展示 14

4.5.1公共区域导视设计 14

4.5.2互动导视装置设计 17

4.5.3儿童区域导视设计 18

4.5.4手册设计 19

参考文献 20

第五章：总结 22

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