全文总字数：2101字

1. 1. 毕业设计（论文）的内容、要求、设计方案、规划等

论文前言部分应指出网络口碑研究的相关背景，进而在文献综述的基础之上提出理论研究模型，随后对变量进行测量设计，在数据收集的基础之上进行实证分析，并基于结果提出相应的结果与结论。

每个图、表应有自已的题和序，题应写在图表上方正中，序写在题的左方。全文的图、表以统一方式编序，序号连续，不得重复或跳缺。插图应整洁美观，与正文呼应。

2. 参考文献（不低于12篇）

[1]shalom levy, yaniv gvili. how credible is e-word of mouth across digital-marketing channels? the roles of social capital, information richness, and interactivity. journal of advertising research,2015,55(1):11631164.

[2]jonas reichelt, jens sievert, frank jacob. how credibility affects ewom reading: the influences of expertise, trustworthiness, and similarity on utilitarian and social functions. journal of marketing communications,2013,120(1-2):65-81.

[3]feick, l., and r. a. higie. the effects of preference heterogeneity and source characteristics on ad processing and judgments about endorsers.. journal of advertising 2013, 21 (2): 924.