1. 研究目的与意义（文献综述）

due to the great progress of technology and escalation of various kinds of modern means of communication, cell phones have become the major facilities for people to talk and to have fun and content consumption has entered into the period of streaming media. as a consequence, online social media gradually becomes the effective way to promote sales. the prosperity of social media aiming at female customers brings up the hot sales of beauty products. the use of advertising copy writer to promote sales has become the key of running social media platforms. for instance, social media like little red book makes use of the sharing copy writer of web celebrities along with the appealing photos and exaggerated words in the make-up product advertisement to increase the number of sales strongly. my thesis will concentrate on the content of hyperbole and its performance within the advertising copy writer in order to figure out its function of promoting sales.

there exists abundant studies of hyperbole inside and outside our country, most of them accomplish thorough research on hyperbole, discussing its definition and content together with the function it played on human psychology.

currently these studies start from interdisciplinary angles which provides a new way of thinking. a lot of famous papers explore its features, origins and acceptance from multiple aspects like literature, aesthetics and psychology and put these into use in the interpretation of literature masterpieces.

2. 研究的基本内容与方案

The content and goal of the thesis aims to introduce the hyperbole and its pragmatic analysis, such as the constitution of hyperbole and its use in the make-up advertising copy writer. Hyperbole is not only an artistic rhetorical device, but also remains as one kind of figures of speech, mostly composed by verbs, numerals, nouns and subjunctive mood. It mainly comes from the author’s emotional expression and the need of the object being described, conveying its meaning through the rich imagination and the way of exaggerating or minimizing things based on the reality. To reach the goal of impressing the audience, using hyperbole makes it possible to intensify feelings of the audience and deepen the image in their heads. Due to the fact that the users of social media which has make-up products advertisements are mostly females and the feature that females tend to buy things without second thoughts, such phenomenon lead to the use of hyperbole to make the advertisement more irrational, inducing users to slip into the muddy area of consumption. Hyperbole encourage females to buy make-up products for its humorous language and the imaginary images formed are so convincing and exhilarating that females tend to do impulse consumption, in this way, the sales of make-up product can be ensured.

Technical method: I plan to use spss as the tool to do data analyses. To find out the number of hyperbole in the text and to figure out the sales of the product, by accomplishing this process, the relation of the sales and the use of hyperbole will be clear.

3. 研究计划与安排

before 15th april : submission of the first draft

before 14th may: revision of the draft

before 29th may: submission of the final version

4. 参考文献（12篇以上）

halliday, m.a.k, language as social semiotic[m], london: edward arnold, 1978:144

halliday,m.a.k,explorations in the functions of language[m], london:edward arnold,1973:112

brentano, f.psychology from an empirical standpoint[m]. london:routledge, 1993