1. 研究目的与意义（文献综述）

recent years, with the rapid growth of chinese economyand the weakening of global economy, deeply influenced by internationalfinancial crisis and the european debt crisis, chinese enterprises aretransforming from acquired firms into acquirers. according to the statistics ofthe united nations conference on trade and development, china transnationalmergers and acquisitions net worth is about $37.94 billion in 2008, more thanthe sum of the past 20 years. china government issued a series of policies toencourage overseas investment and support the transnational mergers and acquisitionsof chinese enterprises. cross-border mergers and acquisitions as of the firsthalf of 2013 totaled $17.89 billion, about 157.4% of the amount in 2012.transnational mergers and acquisitions are a major mean of internationalizationfor china enterprises.

chinese enterprises, showing a substantial growth trendin cross-border mergers and acquisitions, are playing an important role in theglobal economy. but in the process of transnational mergers and acquisitions,chinese enterprises often face conflicts and problems brought about a series ofcultural differences, which, directly or indirectly, affect the success ofcross-border mergers and acquisitions and the performance of corporate.

this paper will use the method of quantitative contentanalysis to analyze the transnational mergers and acquisitions of anta sportsltd. in recent years. it is meaningful to probe into the topic because theseprivate enterprises are becoming more and more active in the market oftransnational mergers and acquisitions. this paper intends to know furtherabout the cultural conflicts in the acquisitions chinese enterprises leading,analyzing these cultural conflicts and proposing some effective plans andmeasures for solving this type of problems. feasible solutions of transnationalmergers and acquisitions will be given to chinese enterprise in the final.

2. 研究的基本内容与方案

The thesis is divided into four parts. As anintroduction, chapter I presents background information of the transnationalMamp;A in China and the definition of Mamp;A. After that, it points out the angerof the study through cultural-conflicts and finally provides the existingproblems among most transnational Mamp;A cases. Chapter II is the leading part.This part will focus on the analysis of Mamp;A in Chinese enterprises. TakingANTA SPORTS COMPANY as an example, analyze the practical effects. Thepolitical, economic background will be analyzed first. Move to the specificcase of ANTA’s acquisition of FILA in 2009. Providing two different corporateculture and brand culture and further to the regional culture differences. Makea comparison on two cultures from aspect to aspect. After that, draw aconclusion about the cultural-conflicts between them. Chapter III is about thesolutions ANTA has taken to deal with cultural-conflicts. Comparing effectivemeasures with useless measures, dig out the reasons. According to the measuresit takes, making a general plan that can be given to solve thesecultural-conflicts. Chapter IV deals with the final suggestions for otherChinese enterprises involved in Mamp;A and draw the conclusion.

The research methods adopted in thisthesis mainly include: literary research method, investigation method andcomparison analysis method.

3. 研究计划与安排

before 26th, Decembersettlement of the title before 25th, February submission of the outlinebefore 25th, Aprilsubmission of the first draftbefore 24th, May revision of the draftbefore 30th May submission of the final paper

4. 参考文献（12篇以上）

[1] 田红果. 吉利集团跨国并购的文化冲突研究[d].首都经济贸易大学,2011.

[2] 柏丹,孙方方,曲红艳. 中国企业跨国并购的文化冲突和整合方法探究——基于对吉利收购沃尔沃案例的分析[j]. 改革与战略,2012,(10):113-116.

[3] edgar h. schein. organizational culture andleadership [m].discussion paper 31. san francisco: jossry-bass, 1985.