摘 要

近年来，随着科学技术的不断发展和互联网的广泛使用，各国文化突破时间和地域的限制，相互交流、传播，并冲击着各自的本土文化。与此同时，文化入侵现象日益严重，尤其是美国文化对中国文化的入侵。美国文化通过对其特有的影视文化的传播，深刻影响了当代大学生的价值观、人生观和世界观。由美国网飞公司自制的美剧《纸牌屋》一经播出，便广受好评，大量中国大学生也成为其忠实的观众。《纸牌屋》主要刻画了一对政坛夫妻如何步步为营，走向一个国家权力的巅峰。它涉及了大量的美国政治题材，非常吸引中国大学生。同时，其复杂矛盾的人物关系、多层次的主题也及其吸人眼球。本文旨在研究作为美国文化入侵表现形式之一的美剧《纸牌屋》，结合剧中人物的性格特点和剧情走向，分析它的特点以及它在中国大学生群体中的传播，接着指出了它所带来的积极影响和消极影响，并且从中国政府、大学以及大学生的角度出发，针对其消极影响，提出了有效的应对措施。

关键词：美国文化入侵；《纸牌屋》；中国大学生；积极和消极影响；措施

Abstract

Recently, with the continuous development of science and technology, and the wide use of the Internet, cultures from different countries have broken through the limitation of time and space, communicated and propagated with each other. And their own local cultures were shocked. Meanwhile, cultural invasion became increasingly more serious, especially the invasion of American culture to Chinese culture. American culture impacted Chinese college students on their views of values by the spread of its special screen culture. As soon as the House of Cards, produced by Netflix, had shown on the Internet, it won the favorable reception of lots of audiences. Many Chinese college students also became its faithful audiences. The House of Cards mainly described how the political couple consolidates step by step to climb the peak of the power in the U.S.A. It involves in a large quantity of American political topics, which arouse the interests of Chinese college students. At the same time, its complex and contradictory characteristics and multi-level theme are very attractive. This paper aims to study the TV series, House of Cards, one of the forms of American cultural invasion, combine its characteristics and plots to analyze the features of the House of Cards and its dissemination among Chinese college students, then point out its positive and negative effects, and give effective solutions according to its negative effects from the angle of Chinese government, universities and college students.

Key Words: American cultural invasion; House of Cards; Chinese college students; positive and negative effects; solutions

Contents

1 Introduction..............................................................................................................................1

1.1 Cultural Invasion.............................................................................................................1

1.2 American Cultural Invasion............................................................................................1

1.3 The House of Cards.........................................................................................................2

2 Features of House of Cards......................................................................................................3

2.1 Contradictory and Complex Characters..........................................................................3

2.2 Multi-level Theme...........................................................................................................4

2.3 Adoption of the Analysis of Big Data.............................................................................5

3 Dissemination of House of Cards among Chinese College Students .....................................6

3.1 Motivation of Modern Science and Technology.............................................................6

3.2 Worldwide Use of the Internet........................................................................................6

3.3 Needs to Known about American Political Culture........................................................7

4 Impacts of American Cultural Invasion on Chinese College Students....................................8

4.1 Positive Effects...............................................................................................................8

4.1.1 Improvement of Social Responsibility...................................................................8

4.1.2 Cultivation of Personality.......................................................................................9

4.1.3 Broadening of Horizon and Conveying the Notion of Independence ...................9

4.1.4 Studying of English..............................................................................................10

4.2 Negative Effects............................................................................................................10

4.2.1 Misunderstanding of Individualism.....................................................................10

4.2.2 Violence and the View of Love and Marriage......................................................11

4.2.3 Worship of Money and Materialism.....................................................................12

4.2.4 Negative Impact to the Mainstream Value...........................................................12

5 Solutions to American Cultural Invasion...............................................................................14

5.1 Supervising and Normalizing the Film and Television Market....................................14

5.2 Strengthening the Development of Domestic TV Series..............................................14

5.3 Changing Traditional Educational Views and Forms....................................................15

6 Conclusions............................................................................................................................16