摘 要

近年来随着全球一体化进程的加深以及科学技术的不断发展，国家之间的跨文化交流日益频繁。为了深度了解这对学术界论文的影响，进一步掌握中国跨文化交际的研究趋势，本文通过SPSS等计量分析方法，对2010-2019近十年的有关中国跨文化交际的SSCI文章进行了探索，整理出研究热点、高频研究方法、最具影响力作者及其作品等内容，以实现研究目标。

结果表明：中国跨文化交际研究在近十年不断发展，呈现蓬勃发展趋势，学者对跨文化交际的研究不断深入。其中，社会科学和艺术人文等研究话题呈现上升趋势；教育和管理经济话题保持稳定并仍然占据主导地位。另外，国内学者在该领域的研究水平逐渐提升，研究方法不断改善，积极运用实验、调查、个案等定性定量的实证研究方法，与国际接轨。

本文通过计量分析，从四个方面对中国跨文化交际研究的趋势进行了探索，为后续相关研究提供借鉴，为研究跨文化交际的学者提供研究方向，为政府探索有效的方针政策指明方向。

关键词：计量分析；跨文化交际；中国；社会科学引文索引

Abstract

Research in cross-cultural communication has more pragmatic relevance in today’s society than in the past, due to the fact that global and cultural integration has skyrocketed, and also as a result of the development of technologies that promote cross-cultural communication across nations. To recognize the wider influence of the research paper, this paper uses data of articles from 108 Social Science Citation Index (SSCI)-indexed publications of cross-cultural communication in China from 2010 to 2019, exploring the most frequently discussed topics and research method, the most impactful publications and authors.

It turns out that academic journals and domestic scholars have paid an increasing amount of attention to the field of cross-cultural communication in recent years, and the field has experienced – and will continue to experience – a period of vigorous development on the whole. Some research topics (such as social sciences and arts humanities) experienced an increase of interest, and many of the research topics (such as education and business economics) remained an interest to scholars over the course of the decade.

The current study explores the development of cross-cultural communication in China in terms of four aspects of the publications in the field, and generates four findings, helping academic professionals to comprehend a more profound understanding of current tendencies. Also, the information mentioned above can allow governments to draw more decisive conclusions on the allocation of research grants and educational methods, among other areas.

Keywords: Bibliometric analysis; cross-cultural communication; China; web of science；SSCI；

Contents

1. Introduction 1

1.1 Research background 1

1.2 Research significance 1

2. Literature Review 2

2.1 Bibliometrics and its use 2

2.2 Previous researches on cross-cultural communication 2

3. Research Methodology 3

3.1 Research questions 3

3.2 Subject 3

3.3 Instruments 3

3.4 Data analysis 4

4. Results and Discussion 5

4.1 Number of articles published each year 5

4.2 Research hotspots 6

4.3 The most frequently explored research method 8

4.4 Most impactful publication sources 10

4.5 Most impactful authors and their publications 13

5. Conclusion 18

5.1 Implication 18

5.2 Limitations 19

References 20

Acknowledgements 22

Research Trends in Cross-cultural Communication in China from 2010 to 2019: A Bibliometric Analysis and Its Implications

1. Introduction

1.1 Research background

Research in cross-cultural communication has more pragmatic relevance in today’s society than in the past, due to the fact that global and cultural integration has skyrocketed, and also as a result of the development of technologies that promote cross-cultural communication across nations. Many academic professionals have explored deep into the field and generated a great quantity of works on diverse topics related to cross-cultural communication. As a result, it is vital to recognise the wider influence of research papers, publications, and education methods. For the sake of seeking where we should go, analysing where we have been is of utmost importance.

1.2 Research significance

For academic professionals such as students and scholars, it is both necessary and helpful to comprehend which research topics are most frequently explored, most popular, and most important, which publication sources and authors are most impactful, and what changes will occur in research trends in the future. Analysing and figuring out such information may enable these people to stay current regarding research trends in the field and choose up-to-date research issues to investigate, which is likely to assist them in designing and planning their future research, and help them to gain more useful and valuable results. The information mentioned above can also allow academic institutions and governments to draw more decisive conclusions on the allocation of research grants, educational methods, and language policies, among other areas. Therefore, to facilitate the comprehension of the information, including publications, authors, and research topics, etc., collating and summarising relevant information are especially meaningful.

2. Literature Review

2.1 Bibliometrics and its use

‘Bibliometrics’ is a term coined by Alan Pritchard, who described it as “the application of mathematics and statistical methods” (Pritchard, 1969: 349) to the analysis of scientific publications. That is to say, bibliometrics is a type of quantitative analysis method which extracts and organises data and information from publications, in order to acquire a deep understanding of a field or discipline based on typical traits of publications, such as publisher productivity (e.g., journal impact), and dates and places of publication (de Bellis, 2019).

Bibliometrics has been used and studied in the fields of science and social science for more than ten years (Zhou, 2009; Ma, 2014; Liu, 2015). It has also been investigated in a number of discipline-specific areas, such as Chen et al.'s (2018) study on the statistics of NLP-empowered mobile computing research, and Liu et al.’s (2015) investigation of business management. There have also been a handful of studies conducted for in-depth research. For instance, Mao et al. (2018) published a deep learning study based on data from the Web of Science.

2.2 Previous researches on cross-cultural communication