Public speaking is a special style, different from ordinary daily dialogue. Speakers speak with a purpose(or persuasion or propaganda) in mind. The delivery of speech content is almost synchronized with the audience's reception of information, so how to explain your own point of view in such a short period of time and state your own position requires the use of special techniques. Rhetoric means are used. As an ancient discipline, the Western cult has traditionally been equated with the art of speech or the art of persuasion. The rational use of rhetoric can make the speech more infectious, more effective, more inflammatory and persuasive, so as to achieve the expected effect of the speaker.

Emma Watterson, a British actress, is popular for starring Hermione in the Harry Potter series. Although she is not old, she has always been committed to female sports. In July 2014, she was appointed UN Women Goodwill Ambassador. In September of the same year, she gave a speech at the United Nations Headquarters in New York to open the curtain of the United Nations women's movement He For She. In this capacity, she also visited Uruguay and delivered a speech in the country to emphasize the importance of women's right to political participation. In January 2015, delivered a speech on gender equality at the World Economic Forum.

The "He for She" campaign is an activity designed to motivate men to participate in the fight for gender equality. Emma Watterson is well suited to stand up for women as a representative of young women. First of all, she has a certain degree of fame; Secondly, her high education has established a good image for her; Third, she has been active in women's sports. Emma Watson emphasized that the definition of feminism should be "believe that men and women should have equal rights and opportunities. It is a theory of inter-gender political, economic and social equality. "

The birth and development of feminist rhetoric criticism are related to the interest and interest of feminist movements. The three wave of feminism in American history "not only spawned feminist rhetoric criticism, but also provided conditions for the methodological diversity of this criticism paradigm." Foss believes that "the feminist perspective of rhetorical criticism is to analyze and evaluate rhetorical behavior and to provide a specific definition of men and women." First of all, feminist rhetoric criticism depends on the "gender theory", that is, "gender can be constructed" because "social culture" is "the cause of inequality between men and women." It is intended to "describe and explain how rhetorical people construct gender and influence others through rhetorical words." Based on the analysis of gender construction, it is pointed out that "oppression, domination, and discrimination" do exist in rhetorical discourse and "challenge" it to achieve the purpose of feminist rhetoric criticism and change the status quo of women's existence in society. In practical operations, it is mainly divided into three steps: "analyzing the construction of gender", "exploring how rhetoric constructs fatherhood", and "exploring how rhetoric resists fatherhood." Moreover, feminist rhetoric criticism relies on the "concept of language philosophy" because "the operation of language plays a key role in the construction of gender" and aims to "find out those gender-related prejudices and their social implications." The causes of gender prejudice and social injustice are revealed. "

2. 研究的基本内容与方案

This paper would analyze Emma Watson’s speech in United Nations under Identification Theory and try to find out the reason of its success.

In order to really pick apart and analyze the speech, the author will take the following steps: Analyze the purpose of the text. Note who the target audience is and how the speech connects to its audience through anecdotes, specific wording, and/or examples that relate to its audience. Assess its effectiveness and validity by noting whether or not it has relevant and supportable proof/evidence, such as facts, statistics, examples, or expert testimony.

According to The University of Texas, Arlington’s Dr. Mike Putnam, the correct way to analyze a speech is to consider objectively “invention, arrangement, style, delivery and memory.” These elements make up the classical critique model in rhetorical analysis. Before a critical analysis, the observer also considers speaker personality, the audience, the context and the reason for the speech.Invention in rhetorical analysis is the logical flow of the speech. The arrangement is the organization of the speech. A speech needs a vehicle to transition between points, as well as an introduction that clearly presents the arrangement of the speech, a body and a conclusion. The style of the speech includes the words that the speaker chooses, while the delivery of the speech focuses on the body movement and eye contact. Memorization of the speech helps the speaker connect with the audience and move fluidly between points in the speech.

【1】 ACaseStudyonPresidentXiJinping’sSpeechfromthePerspectiveofBurke’sIdentificationTheoryhttp://kns.cnki.net/KCMS/2014-11-07

【2】 Burgchardt, C. (Ed.) Reading in Rhetorical Criticism [M]. State College, Penn: Strata Publishing Company, 1995.

【3】 Fos,S.K.etal.ContemporaryPerspectivesonRhetoric[M].Pros-pectHeights,Ilinois:WavelandPres,Inc.,1985.