1. 毕业设计（论文）主要内容：

This paper mainly focuses on the differences between the public service advertisings(PSA) in China and America from the perspective of Hofstede’s cultural dimensions theory. Public service advertisings are designed to persuade consumers to engage in behaviors that promote healthy behaviors or good citizenship. By comparing the different cultural implication that reflects in China and America PSA, this paper will explore this issue in accordance with Hofstede’s theory from the four aspects: power distance; uncertainty avoidance; individualism versus collectivism; masculinity versus femininity.

2. 毕业设计（论文）主要任务及要求

1. search various resources to identify the topic for the paper.

2. collect data and materials for the paper and write the paper on schedule.

3. the paper should give an elaborate and exhaustive research on the given topic with independent work.

3. 毕业设计（论文）完成任务的计划与安排

before 1st january : settlement of the title

before 1st march: submission of the outline

before 15th april : submission of the first draft

4. 主要参考文献

[1]zhu jinlan. a comparative study on culture adaptation in chinese and american advertising discourses[a]. 美国华人人文社科教授协会.proceedings of the 22nd association of chinese professors of social sciences in the united states (acpss) international conference[c].美国华人人文社科教授协会:美国华人人文社科教授协会,2016:8.

[2]郑子君.跨文化交际理论下的中美文化价值观比较研究——以中美平面公益广告为例[d].西安工业大学,2016.

[3]韦绍婷.hofstede文化维度理论及应用:研究综述[j].财讯,2016,(25):60.