论文总字数：18358字

摘 要

高校快递以其不可忽视的市场份额和广阔的产业前景引起了相关行业广泛关注，不过当下在高校快递行业仍普遍存在诸多问题。伴随着2020年突如其来的新冠肺炎对我国社会经济发展带来的冲击，高校快递和相对应的资源模式发展所受到的影响越发值得深思。

本文依据当下影响高校快递的相关因素，从目前高校快递发展模式现状分析，总结分析高校快递问题诱因，得出计划改良方案及措施，结合东南大学成贤学院辐射范围所属的三个快递网点的具体实例，讨论其快递模式与理论的相似性与差异性，依据上文相关实际情况，得出对于东南大学成贤学院快递网点的改良方案，重点对于当下高校快递网点普遍存在的管理服务、宏观微观网络布局、环境卫生问题开展讨论。

论文的第六章是建立在第三章与第四章的理论分析，与第五章东南大学成贤学院高校快递发展实际案例上的对未来发展模式的展望。实际运用于整合高校快递资源，从而在条件资源有限性的约束下，最大化的发挥高校快递市场竞争自身优势，建立一个基于网络的校内快递综合服务设计方案，其中寻找适用于高校快递发展的模式是本文的主要任务。

总体看来，如今高校快递是众多物流公司竞争的重要环节，诚然，企业服务质量水平与物流成本的控制相互矛盾，但想要在百舸争流的形势下提高市场占有率与客户忠诚度，唯有高校快递网点不停地自我改革，自我创新，最终实现改良优化，从而形成具有稳健的良性循环，提升企业自身的实体价值与社会价值。

关键词：高校快递；市场竞争；管理模式；服务质量；改良优化

Research on the Development Mode of University Express Delivery Based on Resource Integration

Abstract

College express has attracted widespread attention in related industries with its non-negligible market share and broad industry prospects, but there are still many problems in the college express industry. With the sudden impact of the new crown pneumonia in 2020 on my country"s social and economic development, the impact on the development of college express delivery and the corresponding resource model is becoming more and more worthy of reflection.

Based on the current factors affecting express delivery in colleges and universities, this article analyzes the current situation of express delivery in colleges and universities, summarizes and analyzes the incentives for express delivery problems in colleges and universities, and derives planned improvement plans and measures, combining the specifics of the three express outlets in the radiation area of ​​Southeast University Chengxian College. Examples, discussing the similarities and differences between its express delivery model and theory, and based on the relevant actual situation above, derive an improvement plan for the express outlets of Chengxian College of Southeast University, focusing on the management services, macro and micro levels that are common in college express outlets. Discussion on network layout and environmental sanitation issues.

The sixth chapter of the thesis is based on the theoretical analysis of the third and fourth chapters, and the fifth chapter is the prospect of the future development model based on the actual case of the university express development of Chengxian College of Southeast University. It is actually used to integrate the express delivery resources of colleges and universities, so as to maximize the advantages of the college express delivery market competition under the constraints of the limited resources, and establish a network-based comprehensive service design plan for intramural express delivery, and find a model suitable for the development of express delivery in colleges and universities. It is the main task of this article.

On the whole, college express delivery is an important part of the competition among many logistics companies. It is true that the level of service quality of enterprises and the control of logistics costs are contradictory, but they want to increase market share and customer loyalty under the situation of competition among hundreds of horses. Only the express delivery outlets of colleges and universities continue to reform themselves, innovate themselves, and finally realize improvement and optimization, thus forming a sound cycle with a sound and improving the entity value and social value of the enterprise itself.

Keywords: University express delivery，Market competition，Management model，Service quality， Improvement and optimization

目 录

摘 要 I

Abstract II

第一章 绪 论 1

1.1 研究背景 1

1.2 研究目的及意义 1

1.3 研究内容及方法 2

1.4 论文框架 2

第二章 文献综述 3

第三章 高校快递发展模式现状分析 5

3.1 高校快递现状 5

3.2 高校快递问题原因 5

3.2.1 网点布局欠佳 6

3.2.2 成本利益诱导 6

3.2.3 管理服务较差 7

3.2.4 环境卫生堪忧 7

3.4 高校快递问题改良意义 7

第四章 基于资源整合的高校快递发展模式改良研究 8

4.1 高校快递网点改良 8

4.1.1 高校快递优化目标 8

4.1.2 高校快递优化利害 8

4.2 高校快递问题具体措施 9

4.2.1 落实管理优化 9

4.2.2 优化网点布局 9

4.2.3 改良环境卫生 10

4.2.4 推动技术创新 11

第五章 案例分析——以东南大学成贤学院快递网点为例 11

5.1 东南大学成贤学院快递网点概况 11

5.1.1 优里快递 11

5.1.2 菜鸟驿站 12

5.1.3 中国邮政 12

5.2 东南大学成贤学院快递网点问题 12

5.2.1 校网点布局欠佳 12

5.2.2 校网点管理服务 13

5.2.3 校网点环境卫生 13

5.3 东南大学成贤学院快递解决方案 14

第六章 结论与展望 15

参考文献 16

附 录 17

第一章 绪 论

1.1 研究背景

高校快递作为重要的物流终端组成元素之一，存在着快递中心人员拥挤、基础设施不足、取件效率过低、服务能力偏弱、监管规范滞后等诸多有待优化的问题。特别是在购物狂欢节、法定节假日、新生季和毕业季等特殊时间作用下，高校快递量激增的情况尤为突出。

针对上述问题，面对高校快递中心占地面积不可变的刚性约束，本文提出高校快递网点改良的方案，并根据东南大学成贤学院校园快递的实际案例进行资源整合，通过采集数据样本进行理论分析，基于资源整合，提出高校快递整体优化模式，从而改良高校快递中心的服务质量及效率，提升校园快递中心的适应能力，最终提升其经济效益和社会效益。

1.2 研究目的及意义

伴随我国经济体系的快速发展、科技创新的应用推广，数字时代随之而生，网络消费作为4G的重要组成部分也悄然步入生活，并将进一步持续发展。在此宏观背景下，基于资源整合，研究当下高校快递发展模式切实符合客观与主观的需求。

剩余内容已隐藏，请支付后下载全文，论文总字数：18358字